Job highlights

- Regional short-video platforms (Tier 2 / 3 penetration) . LinkedIn (employer branding & leadership voice)
- . 5 7 years of experience in social & digital content roles (Beauty / D2C preferred) .
- Experience managing teams & agencies

We are looking for a performance-driven and creatively sharp Social & Creator Strategy Lead to own and scale Swiss Beauty s presence across owned, earned, and commerce-driven content ecosystems.This role will drive platform growth, engagement, community building, and measurable business impact by integrating:

- Organic social
- Creator-led storytelling
- Marketplace content
- Performance marketing alignment

The ideal candidate combines creative instinct with analytical depth and understands how social drives commerce in a D2C + marketplace-led beauty business. Key Responsibilities Channel Growth & Performance Ownership

Own end-to-end growth and performance across priority platforms:

Core Platforms

- Instagram (primary brand & engagement engine)
- YouTube (long-form authority + Shorts scale engine)

Expansion Platforms:
- Snapchat (Gen Z engagement)
- Pinterest (aspirational search-led discovery)
- Regional short-video platforms (Tier 2/3 penetration)
- LinkedIn (employer branding & leadership voice)

Commerce Ecosystem:
- Amazon & Nykaa (A+ content, PDP storytelling, storefront content)

Responsibilities:
- Define platform-wise KPIs (growth, reach, retention, conversions)
- Deliver month-on-month growth across all owned platforms
- Build structured growth roadmaps per channel
- Align paid + organic strategy with performance marketing
- Lead reporting dashboards with actionable insights
- Translate platform analytics into optimization strategies

Content & Creative Direction Lead platform-first storytelling with strong performance intent.
- Drive creative direction for Reels, Shorts, tutorials, trend drops, launches
- Build differentiated content playbooks per platform




- Translate campaign & NPD narratives into high-performing formats
- Ensure strong brand voice, visual consistency, and storytelling sharpness
- Drive trend mining and real-time content agility
- Build scalable repeatable content formats

Cross-Functional & Influencer Ecosystem Integration Act as the strategic bridge across brand, creators, and commerce.

Collaborate closely with

- Brand Team
- NPD Team
- PR Team
- Influencer Marketing Team (strategic dotted-line collaboration)
- E-commerce Team

Ensure alignment across:
- Social calendar
- Influencer calendar
- GTM launches
- Marketplace content moments

Drive cohesive storytelling across: Owned + Earned + Creator-led + Commerce ecosystems

Community & Reputation Building

- Build high-retention beauty communities
- Drive UGC, drops, challenges, and interactive formats
- Strengthen LinkedIn presence for employer branding
- Monitor brand sentiment and community health
- Build advocacy-led content loops

Team & Agency Leadership
- Manage internal social & content teams
- Oversee agency partners and creator collaborations
- Set performance benchmarks and quality standards
- Ensure execution excellence within budgets and timelines
- Build scalable processes for content velocity

Platform Mandate (Owned & Commerce Ecosystem) This role will own strategy, growth, and performance across:
- Instagram
- YouTube (Long-form + Shorts)
- Amazon Marketplace Content
- Nykaa Marketplace Content
- Snapchat
- Pinterest
- Regional Short-Video Platforms
- LinkedIn

Requirements
- 5 7 years of experience in social & digital content roles (Beauty / D2C preferred)
- Proven success in scaling Instagram & YouTube
- Strong understanding of marketplace content ecosystem (Amazon & Nykaa)
- Deep knowledge of algorithms, analytics, retention metrics
- Solid storytelling and brand sensibility
- High ownership mindset with performance orientation
- Experience managing teams & agencies

Working Conditions
- Environment: Office setting
- Full-time position, Monday to Friday

📌 Social Media Manager (Gurugram)
🏢 Swiss Beauty
📍 Gurugram