Propacity is a technology-driven real estate company focused on transforming the real estate experience through innovation, technology, and customer-centric solutions. We are looking for a creative and visually driven Social Media Manager who can build our digital presence, strengthen our brand identity, and create content that resonates with our audience.

Role Overview :

We are looking for someone who has a natural eye for aesthetics, a creative mindset, and the ability to visualize ideas and translate them into compelling digital content.

The ideal candidate should be equally comfortable with content creation, creative direction, social media strategy, and execution. We want someone who understands what makes people stop scrolling, engage with content, and remember a brand.

Key Responsibilities:

1. Social Media Management

- Manage and grow Propacity's social media presence across LinkedIn, Instagram, Facebook, and other relevant platforms.
- Plan, manage, and execute monthly social media calendars.
- Maintain consistency in brand communication, visual identity, and tone of voice across platforms.
- Stay updated with emerging social media trends, formats, and platform algorithms.

2. Creative Strategy & Content Creation

- Conceptualize and create engaging content, including reels, carousels, stories, static posts, and videos.
- Visualize creative concepts and transform ideas into impactful digital content.
- Have a strong understanding of aesthetics, design, typography, colors, layouts, and visual storytelling.
- Develop creative campaigns around brand milestones, events, projects, festivals, and company initiatives.
- Write compelling captions, copy, and content that align with the brand's identity.

3. Brand Building & Storytelling

- Build and strengthen Propacity's brand identity across digital platforms.
- Showcase the company's culture, people, achievements, projects, and industry presence.




- Identify opportunities to make the brand more relatable, engaging, and recognizable.
- Collaborate with internal teams to understand business requirements and translate them into creative communication.

4. Performance & Growth

- Monitor social media performance, engagement, reach, impressions, and follower growth.
- Analyze content performance and identify opportunities for improvement.
- Experiment with new content formats and creative approaches.
- Work towards increasing brand visibility, audience engagement, and organic growth.

What we are looking for :

- 2–4 years of experience in social media management, or content creation.
- Prior experience in the real estate, PropTech, or property marketing industry will be preferred.
- Understanding of real estate branding, property marketing, and creating engaging content around projects, properties, and the real estate industry.
- A strong creative mindset and an excellent eye for design and aesthetics.
- Someone who can visualize concepts and bring ideas to life.
- Proficiency in tools such as Canva, Adobe Photoshop, Illustrator, Premiere Pro, or similar creative tools.
- Positive writing, communication, and storytelling skills.
- Understanding of Instagram, LinkedIn, Facebook, and other social media platforms.
- Ability to independently conceptualize, create, and execute content.
- Someone who is proactive, experimental, detail-oriented, and passionate about creativity.

The Ideal Candidate: We are not just looking for someone who knows how to post on social media. We are looking for someone who can think creatively, understand a brand's personality, identify visual opportunities, and create content that makes an impact.

Someone who has an eye for art, a head full of ideas, and the ability to turn those ideas into reality.

If you think creatively, see stories in everyday things, and believe good design can make a brand unforgettable, we'd love to meet you!

[email protected]

📌 Social Media Manager (Pune)
🏢 Propacity
📍 Pune