Company Description Lumaya is a suncare brand focused on gentle, high-performance products that care for skin, animals, and the planet. The company offers vegan, clean, cruelty-free, non-toxic formulations that are dermatologically and clinically tested for everyday use. Grounded in science and rigorous validation, Lumaya’s products meet strict safety standards while supporting long-term skin health under the sun.

The brand eliminates unnecessary ingredients and emphasizes nourishing, protective components. Lumaya products are available online at www.getlumaya.com and through several D2C platforms as well.

Role Description The Social Media Manager role at Lumaya is a full-time hybrid position based in Gurugram, with flexibility for some work-from-home days. This role is responsible for planning, creating, and publishing content across social media platforms, aligned with the brand’s voice and suncare positioning.

The Social Media

Manager will manage social media calendars, optimize posts for reach and engagement, respond to community interactions, and track performance metrics. Day-to-day work includes collaborating with marketing and design teams, developing campaigns, monitoring trends, and refining strategies based on data and audience insights.



The role also involves supporting influencer collaborations, brand partnerships, and social media customer care to build a robust, engaged community.

Qualifications

- Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills to manage and grow brand presence across platforms.
- Candidates should possess solid Content Strategy and Writing skills to plan, craft, and adapt content for different audiences and channels.
- Candidates should possess excellent Communication skills to engage audiences, collaborate with internal teams, and coordinate with partners or creators.
- Experience with analytics tools, reporting, and data-driven decision-making for social media performance optimization is beneficial.
- Knowledge of beauty, skincare, or wellness industries and interest in vegan, cruelty-free, and clean products is an advantage.
- Ability to work in a hybrid environment in Gurugram, manage multiple projects, and meet deadlines independently and within a team.
- Bachelor’s degree in Marketing, Communications, Media Studies, or a related field, or equivalent practical experience is preferred.

📌 Social Media Manager (Gurugram)
🏢 Lumaya
📍 Gurugram