Job Summary

We are looking for a creative and result-oriented Social Media Manager to manage and grow Freshivores' digital presence across social media platforms. The ideal candidate should have a strong understanding of social media trends, content creation, audience engagement, and digital marketing.

Key Responsibilities

1. Social Media Management

- Manage Instagram, Facebook, YouTube and other social media platforms.
- Plan and execute monthly content calendars.
- Create engaging posts, stories, Reels and promotional content.
- Stay updated with social media trends and implement creative ideas.
- Improve brand awareness, engagement, followers and reach.

2. Social Media Campaigns & Paid Ads

- Plan and execute social media marketing campaigns.
- Manage and coordinate Meta Ads (Facebook and Instagram).
- Monitor campaign performance, reach, impressions, clicks, leads and conversions.
- Work on strategies to increase app downloads, website traffic and sales.
- Analyse campaign results and suggest improvements.

3. SEO & Website Management

- Implement SEO strategies to improve website visibility and Google rankings.
- Conduct keyword research and competitor analysis.
- Optimise website content, product descriptions, blogs and landing pages.
- Work on on-page SEO, off-page SEO and local SEO.




- Monitor website traffic and SEO performance using Google Analytics and Google Search Console.

4. Content Creation & Influencer Marketing

- Create marketing creatives using Canva or similar tools.
- Identify and coordinate with influencers and content creators.
- Plan influencer collaborations and track campaign results.
- Develop creative product promotions and brand storytelling.

5. Performance Analysis & Reporting

- Track social media and digital marketing performance.
- Prepare weekly and monthly performance reports.
- Analyse competitor activities and market trends.
- Suggest new strategies to improve customer engagement and sales.

Required Skills
- 1–3 years of experience in social media and digital marketing.
- Good knowledge of Instagram, Facebook and YouTube.
- Hands-on experience with Meta Ads Manager.
- Knowledge of SEO, keyword research and Google Analytics.
- Experience with Canva, CapCut, InShot or similar editing tools.
- Good communication, creativity and content-writing skills.
- Ability to independently plan and execute marketing campaigns.

Preferred: Experience in D2C, FMCG, food, lifestyle or e-commerce brands. Pay: ₹25,000.00 - ₹30,000.00 per month

Perks

- Provident Fund

Work Location: In person

📌 Social Media Manager (Bengaluru)
🏢 Gastronomy Legacy Fresh Food Private
📍 Bengaluru