The role: You will lead our social media and influencer marketing end to end. You will set the content strategy and monthly themes, manage our team of shooters, editors, posters and calendar planners, and make the final call on what goes live. You will also plan and run larger campaigns such as product launches and authenticity series, build and manage our influencer and creator collaborations, and design and launch an affiliate program.

You will work closely with sales and inventory so that content and partnerships match what we are stocking and pushing.

What you will do on social: Build and own the content calendar and pillars. Review every design, reel and story for quality, brand voice and accuracy before publishing. Brief the team clearly and give direct, useful feedback. Turn competitor and trend research into original ideas, not copies. Track performance weekly, focusing on saves, shares and watch time, and report what to double down on and what to drop. Manage community engagement and responsiveness in DMs and comments.

What you will do on influencers and affiliates: Identify and shortlist creators who fit our trust and education positioning, including skincare educators and micro creators, not just large follower counts. Negotiate rates and terms, write clear briefs, and approve content before it goes live,



making sure every claim about a product is accurate. Run seeding, paid collaborations and barter deals, and track what each creator actually delivers in reach, saves, clicks and sales.

Design the affiliate program, including commission structure, unique codes or links, creator onboarding, payout process and tracking. Recruit, activate and regularly report on affiliates, and drop the ones who do not perform. Maintain a database of creators with rates, past results and relationship notes.

What we are looking for: Three to five years of experience in social media and influencer marketing for a beauty, skincare or D2C brand, with Instagram as your strongest platform. A track record of running creator campaigns with measurable results, and ideally some experience setting up or managing an affiliate or referral program. A portfolio showing growth you drove, not just posts you published.

Strong taste in design and video, and the confidence to say no to a weak idea or an overpriced creator. Comfort with analytics, Instagram Insights and campaign reporting in a straightforward tracker or spreadsheet. Good writing in English.

Knowledge of Korean or Japanese skincare is mandatory.

📌 Social Media Director (India)
🏢 Care N Class
📍 India