About the Role

We are looking for a creative, digitally savvy and culture-conscious Social Media Content Strategist who understands the internet, knows what makes people stop scrolling and can turn everyday ideas into engaging brand content.

The ideal candidate should have a strong understanding of social media trends, storytelling, content creation and audience behaviour, along with the ability to develop and execute creative strategies that strengthen our digital presence.

Key Responsibilities

1. Social Media Strategy

- Own and drive the overall social media strategy for Good Flippin’ Burgers and FLYP Coffee.
- Develop monthly content calendars and campaign strategies aligned with brand objectives.
- Identify opportunities to increase brand awareness, engagement, reach and organic growth.

2. Content Ideation & Creation

- Conceptualise and execute original, creative and trend-driven content across social media platforms.
- Create engaging Instagram Reels, stories, carousels, posts and other digital formats.
- Plan, shoot and edit content, collaborating with internal teams, external agencies and production partners.
- Be comfortable both in front of and behind the camera.
- Translate brand ideas, product launches and everyday moments into relatable digital content.

3. Trends & Creative Storytelling

- Stay updated with internet culture, viral trends, memes, trending audio and emerging content formats.
- Develop witty, engaging and relatable copy that reflects the brand's personality.
- Identify relevant cultural moments and trending conversations to create timely brand content.
- Bring fresh and unconventional creative ideas to the table.

4. Community Management & ORM

- Manage and grow the brand's Instagram communities.
- Monitor comments, direct messages, mentions and customer interactions.
- Handle Online Reputation Management (ORM) and ensure timely responses to customer queries and feedback.
- Build and nurture engaged online communities and brand groups.
- Encourage audience participation and meaningful brand conversations.

5.



Performance Monitoring & Reporting

- Track social media performance, engagement, reach, impressions and follower growth.
- Analyse content performance and identify opportunities for improvement.
- Prepare periodic reports and provide actionable insights to improve content strategy.
- Experiment with different content formats to maximise organic reach and engagement.

6. Agency & Internal Coordination

- Coordinate with creative agencies, designers, photographers, videographers and influencers.
- Work closely with marketing and operations teams to plan and execute brand campaigns.
- Ensure consistency in brand communication, content quality and visual identity.

Desired Skills & Qualifications

- Bachelor's degree in Marketing, Mass Communication, Advertising or a relevant field.
- 7 years of experience in social media management, content strategy or digital marketing.
- Prior experience with F&B;, QSR, hospitality or lifestyle brands will be preferred.
- Strong understanding of Instagram, Facebook and emerging social media platforms.
- Excellent copywriting, storytelling and creative communication skills.
- Hands-on experience in shooting and editing short-form video content.
- Familiarity with Canva, VN, CapCut or other content creation tools.
- Understanding of social media analytics and Meta Business Suite.
- Strong understanding of internet culture, memes, trends and audience behaviour.
- Ability to manage multiple projects and work in a fast-paced environment.

The Ideal Candidate We are looking for someone who:

- Is naturally creative and constantly plugged into internet culture.
- Has a valuable sense of humour and understands what makes content relatable.
- Can think strategically while being hands-on with execution.
- Is comfortable experimenting with unconventional ideas.
- Understands how to build communities, not just followers.
- Can turn random thoughts into content people actually want to watch.

If you understand the internet, have a creative mind and know how to make a brand conversation-worthy, we'd love to hear from you! Pay: Up to ₹50,000.00 per month

Work Location: In person

📌 Social Media Content Strategist (Khar)
🏢 Good Flippin Burger
📍 Khar