Location: Remote (India)

Experience: 2–3 Years

Employment Type: Full-Time

About the Role The food industry’s Instagram is broken. It’s an endless, beige loop of slow-mo cheese pulls, "Tag 3 friends to win," and desperate discount codes.

We’re here to take a sledgehammer to that playbook—and we need someone tired of making safe, forgettable content to swing it with us.

We’re building a high-craft F&B; brand where the operations and product are already locked in at a masterclass level. Now, we’re looking for a sharp, culturally wired Social Media & Brand Marketing Executive to build the soul, edge, and internet culture around it.

While our founders have mastered the art of food, service, and operations, we are deliberately looking for someone outside the traditional F&B; marketing bubble. If you come from lifestyle, fashion, D2C, tech, culture, or creator-led spaces—and know how to build genuine internet culture rather than the usual "food porn" and discount banners—we want to talk to you.

You will be the execution engine turning big-picture brand strategy into daily digital storytelling, community engagement, and high-recall content.

What You’ll Do

- Own the Social Ecosystem: Manage end-to-end content planning, copywriting, scheduling, and community management across the socials and emerging platforms.
- Bring a Fresh Cultural Lens: Translate brand positioning into scroll-stopping formats, memes, reels, and storytelling hooks inspired by D2C, pop culture, and lifestyle trends rather than clichéd restaurant marketing.
- Creative Coordination & Briefing: Work closely with the Brand Guardian to brief freelance graphic designers, photographers, videographers, and creators, ensuring every asset stays strictly on-brand.
- Trend Spotting & Rapid Execution: Keep a daily pulse on Indian internet culture, audio trends, and creator collaborations, pitching and executing agile, rapid-turnaround content.




- Community & Creator Seeding: Identify, outreach, and manage relationships with micro-creators, tastemakers, and local communities to build organic word-of-mouth buzz.
- Track What Matters: Monitor engagement, reach, saves, shares, and audience sentiment to refine content pillars every month.

If this is who you are

- 2–3 years of hands-on experience managing social media for a consumer brand, D2C startup, digital agency, or media/culture platform in India.
- An "Outsider" to F&B;: You love good food and culture, but your marketing background comes from another consumer-facing industry, giving you fresh ideas on how an F&B; brand should look, sound, and show up online.
- Strong Visual & Copy Instincts: You can write crisp, witty, Humor Q’reshi copy (in English, with a natural grasp of Hinglish/local cultural nuances where relevant) and have a sharp eye for aesthetic design and video pacing.
- Self-Driven Remote Worker: You thrive in a fast-paced, remote setup, communicate proactively over Slack/WhatsApp, and take ownership of deadlines without needing micromanagement.
- Hands-On Creator: Comfortable shooting quick, native behind-the-scenes/reel content on your phone when needed, alongside managing polished shoots.

Why Join Us?

- Direct Mentorship: Work 1-on-1 with a seasoned Brand Guardian, learning strategic brand architecture, positioning, and creative direction—build brand building muscle.
- Zero Operational Chaos: The business operations are rock-solid, meaning you get to focus 100% on pure brand building, storytelling, and creative experimentation.
- 100% Remote Flexibility: Work from anywhere in India with a results-first culture.

How to Apply

Send your resume/portfolio along with 2–3 links to social media pages or campaigns you’ve managed to [email protected]

Bonus points: Include a 3-line note on one non-F&B; brand in India whose social media you love and what an F&B; brand could steal from their playbook

📌 Social Media & Brand Marketing Executive (Remote – India)tor
🏢 SOUNDBOARD MEDIA PRIVATE
📍 India