Employment Type:Full-Time & Internship (with potential for full-time conversion for interns)

Location:Kala Ghoda, Fort, Mumbai

ABOUT SDS by KUSHAL SHAH

SDS by KUSHAL SHAH is a men's luxury fashion brand specialising in Prêt, Couture and Bespoke.

We focus on refined design aesthetics, craftsmanship and service, creating a seamless balance between luxury and contemporary style.

Rooted in an evolving yet timeless design philosophy, our collections reflect a consistent creative vision.

Our parent company, SHEETAL, has been a pioneer in Indian fashion retail for over 50 years. Industry icons such as Hemant Trivedi, Manish Malhotra and Aki Narula began their creative journeys at SDS before launching their own labels.

ROLE OVERVIEW

We are looking for a creative, digitally driven and detail-oriented individual to manage and support the brand's social media presence, digital marketing initiatives and online growth.

The role involves developing content strategies, managing social media platforms, coordinating digital campaigns, supporting SEO and SEM activities, managing website content and analysing digital performance.

The ideal candidate should have a solid understanding of fashion, luxury branding, digital communication and online consumer behaviour, with the ability to combine creative thinking with analytical execution.

KEY RESPONSIBILITIES

- Social Media Management & Content Strategy
- Develop and manage monthly content calendars across Instagram, LinkedIn, Pinterest, Facebook and YouTube.
- Plan content buckets, campaign rollouts, product launches and founder-led storytelling.
- Develop creative concepts and content ideas aligned with the brand's identity and positioning.
- Write captions, copy, hashtags and platform-specific communication.
- Schedule, publish and monitor content across all active platforms.
- Maintain consistency in brand voice, visual identity and communication.
- Monitor comments, DMs, mentions, tags and audience interactions.
- Identify opportunities to improve engagement, reach and audience growth.
- Content Creation & Creative Coordination
- Conceptualise and coordinate social media campaigns, reels, stories and digital content.
- Coordinate with design, photography, videography and marketing teams for content execution.
- Develop mood boards, visual references and creative presentations.
- Research fashion trends, luxury campaigns, industry developments and emerging content formats.
- Assist in planning and executing founder shoots, interviews, events and brand storytelling.




- Ensure all creative communication aligns with the brand's aesthetic and luxury positioning.
- SEO (Search Engine Optimisation)
- Implement on-page SEO strategies, including keyword optimisation, metadata updates, URL structuring and image tagging.
- Conduct keyword research relevant to luxury menswear, couture, bespoke tailoring and fashion.
- Optimise website content, category pages and product descriptions for search visibility.
- Monitor organic rankings, website traffic and search performance.
- Support off-page SEO activities and backlink strategies.
- Identify opportunities to improve organic search visibility and website discoverability.
- SEM & Digital Advertising
- Assist in planning, executing and monitoring Google Search and Meta advertising campaigns.
- Conduct keyword, audience and competitor research.
- Monitor campaign performance and assist with bidding and budget optimisation.
- Support A/B testing of advertisements, creatives, copies and landing pages.
- Track campaign conversions, website traffic and advertising performance.
- Identify opportunities to improve campaign effectiveness and return on investment.
- Website & Shopify Management
- Manage website content, product uploads, descriptions, pricing and collections through Shopify.
- Ensure product information and imagery are accurate, consistent and SEO-optimised.
- Monitor website performance and user behaviour.
- Improve website navigation, internal linking and content discoverability.
- Coordinate website updates and identify opportunities to enhance the online shopping experience.
- Influencer, Collaboration & Brand Research
- Research influencers, stylists, content creators and potential brand collaborators.
- Coordinate influencer collaborations, partnerships and digital campaigns.
- Maintain influencer databases and collaboration trackers.
- Monitor competitor activity and digital strategies within the luxury fashion and menswear industry.
- Identify relevant fashion, cultural and industry trends for brand communication.
- Analytics, Reporting & Performance Tracking
- Track social media metrics, including reach, impressions, engagement and follower growth.
- Monitor website traffic, organic search performance and digital campaign results.




- Analyse audience behaviour and content performance across platforms.
- Prepare weekly and monthly performance reports.
- Identify growth opportunities and recommend improvements through data-driven insights.
- Conduct regular audits of social media, website and digital marketing performance.
- Social Listening & Brand Monitoring
- Monitor brand mentions, industry conversations, competitor activity and audience sentiment.
- Stay updated with social media trends, platform developments and algorithm changes.
- Identify opportunities to strengthen brand visibility and audience engagement.
- Monitor customer feedback and coordinate with relevant teams when required.

SOFTWARES & TOOLS KNOWLEDGE

Social Media & Creative Tools

- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects and Lightroom)
- Canva
- Figma
- Meta Business Suite
- Pinterest Analytics
- YouTube Studio
- Later / Planoly / Hootsuite or equivalent scheduling tools

Digital Marketing & Analytics
- Google Analytics 4 (GA4)
- Google Search Console
- Google Ads
- Google Tag Manager
- Microsoft Clarity
- Meta Ads Manager

Website & Productivity
- Shopify
- Microsoft Excel / Google Sheets
- Google Workspace
- Microsoft Office Suite

QUALIFICATIONS & PREREQUISITES

- Bachelor's degree or relevant education in Fashion Communication, Fashion Design, Luxury Brand Management, Digital Marketing, Marketing, Media, Mass Communication or a related field.
- Prior internship or work experience in Social Media, Digital Marketing, Fashion, Retail or E-commerce preferred.
- Strong understanding of social media platforms, digital marketing and online brand communication.
- Basic to advanced understanding of SEO, SEM, website optimisation and digital analytics.
- Strong written and verbal communication skills.
- Excellent understanding of visual communication, brand aesthetics and luxury positioning.
- Analytical mindset with an understanding of digital performance metrics.
- Excellent organisational, coordination and time-management skills.
- Detail-oriented, proactive and capable of handling multiple responsibilities.
- Strong interest in fashion, luxury brands, retail and digital culture.

CANDIDATE PROFILE A candidate who truly eats, breathes and sleeps fashion, with a deep-rooted understanding of leading domestic and global fashion houses. Someone with a strong creative sensibility, an eye for detail, an understanding of digital ecosystems and the ability to translate the brand's creative vision into effective digital communication and measurable growth.

📌 Social Media and Digital Marketing Executive and Intern (Mumbai)
🏢 SDS BY KUSHAL SHAH
📍 Mumbai