Company Description Rewanta Fashions is an experiential fashion retail company dedicated to making sustainable fashion mainstream in India. The brand reimagines Khadi and natural fabrics as modern, affordable everyday wear by blending heritage craft with contemporary design. Through responsible sourcing from Khadi and handloom clusters, in-house design-led manufacturing, and a direct-to-consumer retail model, Rewanta Fashions offers planet-positive, price-accessible, and stylish products.

Its portfolio spans contemporary Khadi clothing, accessories, home décor, and personal care, positioning the company as a holistic sustainable living brand. This integrated approach supports artisan communities while making ethical fashion relevant and desirable for today’s shoppers.

Purpose: Build and run the organic social and content engine that sends qualified shoppers to retiyo.com and turns them into customers.

Reports to: Founder / Business Head. Manages: Short-Form Video Creator now, plus three more hires in Phase 2.

Key responsibilities

- Define the social and content strategy: target audience, channel mix (for example Instagram, YouTube Shorts, Facebook, Pinterest, WhatsApp channels), content pillars and brand voice.
- Build and run a monthly content calendar that ties every post to a product, collection, offer or customer question on retiyo.com.
- Write core copy: captions, scripts,



hooks, product stories and campaign messaging, until the Phase 2 writer joins.
- Set up shoppable social: product tagging, link-in-bio and storefront journeys, UTM tracking and campaign links, with the web team.
- Own the social-to-sales funnel: track reach, engagement, traffic, add-to-cart and orders from organic channels, and report weekly.
- Brief and coach the Video Creator; review all output before it goes live.
- Hand winning organic content and creator assets to the performance marketing team for amplification.
- Write the Phase 2 role briefs, interview candidates and onboard the new team.

Must have

- 3 to 4 years in social media, content or brand marketing, with at least 2 years running channels for an e-commerce or D2C brand.
- Proven record of growing organic reach and converting it into website traffic or sales, shown with numbers.
- Strong writing and editing in the languages of your audience; valuable sense for short-form video.
- Comfortable with analytics (native platform insights, GA4) and basic tools such as Canva, CapCut and a scheduling tool.
- Has managed or mentored at least one person.

Nice to have: Experience with Shopify or a similar store, social commerce features (Instagram Shopping, Meta catalogue), influencer programmes, SEO basics.

📌 Social & content Lead (Mumbai)
🏢 Rewanta Fashions
📍 Mumbai