Job Title: SEO & Performance Marketing Specialist

Experience: Minimum 2 Years

Employment Type: Full-Time

Department: Digital Marketing

Location: Sector 48, gurgaon

About the Role

We are looking for a skilled and result-oriented SEO & Performance Marketing Specialist with a minimum of 2 years of hands-on experience in digital marketing.

The candidate will be responsible for improving organic search visibility, driving targeted website traffic, managing paid advertising campaigns, and generating quality leads. The ideal candidate should have a strong understanding of SEO strategies, paid advertising platforms, analytics, and campaign optimisation.

Key Responsibilities

1. Search Engine Optimization (SEO)

- Develop and implement SEO strategies to improve organic rankings and website visibility.
- Conduct keyword research, competitor analysis, and identify current ranking opportunities.
- Manage on-page, off-page, and technical SEO activities.
- Optimise website pages, blogs, landing pages, meta titles, meta descriptions, headings, and internal linking.
- Monitor keyword rankings, organic traffic, backlinks, and website performance.
- Identify technical SEO issues and coordinate with the development team for improvements.
- Plan and execute link-building strategies to improve domain authority.
- Work closely with the content team to develop SEO-friendly content strategies.

2. Performance Marketing

- Plan, execute, and manage paid advertising campaigns across Google Ads and Meta Ads.
- Develop performance marketing strategies focused on lead generation, conversions, and business growth.
- Monitor and optimise campaign performance, budgets, CPC, CPL, CTR, CPA, and ROAS.
- Conduct audience research, competitor analysis, and campaign targeting.
- Create and optimise ad campaigns, landing pages, and conversion funnels.
- Perform A/B testing of ad creatives, audiences, and campaign strategies.
- Implement remarketing campaigns to improve lead conversion.




- Track campaign performance and ensure efficient utilisation of advertising budgets.

3. Analytics & Performance Reporting

- Monitor website and campaign performance using Google Analytics 4 and Google Search Console.
- Analyse traffic, leads, conversions, and campaign performance.
- Prepare regular SEO and paid marketing performance reports.
- Identify improvement opportunities through data analysis.
- Track marketing KPIs and work towards achieving business targets.

4. Team Coordination

- Coordinate with content, design, sales, and development teams for marketing activities.
- Provide SEO recommendations for website content and landing pages.
- Work with the sales team to understand lead quality and improve lead generation campaigns.
- Stay updated with search engine algorithm changes, digital marketing trends, and advertising platform updates.

Required Skills & Qualifications

- Minimum 2 years of hands-on experience in SEO and Performance Marketing.
- Practical experience managing Google Ads and Meta Ads campaigns.
- Strong understanding of on-page, off-page, and technical SEO.
- Experience with keyword research and competitor analysis.
- Working knowledge of tools such as SEMrush, Ahrefs, Google Analytics 4, and Google Search Console.
- Understanding of conversion tracking, Meta Pixel, and campaign attribution.
- Knowledge of landing page optimisation and lead generation strategies.
- Strong analytical, communication, and problem-solving skills.
- Ability to manage multiple campaigns and deliver measurable results.

Preferred Qualifications

- Experience in the EdTech industry will be an added advantage.
- Experience in managing lead generation campaigns.
- Knowledge of content marketing and marketing funnels.
- Familiarity with CRM platforms and marketing automation tools.

What We Are Looking For We are looking for a proactive professional who can independently manage SEO activities and paid marketing campaigns. The candidate should be data-driven, creative, and focused on improving website visibility, generating quality leads, and achieving measurable marketing results.

📌 SEO & Performance Marketing Specialist (Gurugram)
🏢 Blueoctopus Edutech
📍 Gurugram