Work from Office Job in Andheri East, Mumbai.

Whatsapp CV: +919326649703

Role & responsibilities

- Lead and oversee all content marketing initiatives, with a focus on optimizing content for SEO to improve organic search rankings and drive website traffic.
- Collaborate with cross-functional teams to ensure content aligns with brand guidelines, messaging, and overall marketing initiatives, while integrating SEO and PPC strategies effectively.
- Conduct thorough keyword research and analysis to identify high-value keywords and topics relevant to the target audience.
- Optimize website content, including blog posts, product descriptions, and landing pages, for target keywords and search intent.
- Develop and execute link-building strategies to improve website authority and search engine rankings.
- Monitor website performance using SEO tools and analytics platforms, and make data-driven recommendations for improvement.
- Stay updated with industry trends and best practices in SEO, PPC, and digital marketing, and apply relevant insights to enhance our content strategy and website optimization efforts.
- Actively engage with social media audiences, responding to comments, messages, and inquiries, and integrating SEO principles into social media content.
- Develop and implement social media marketing strategies and advertising campaigns to increase brand visibility and engagement.
- Create engaging content for various social media platforms, including written posts, images, and videos.




- Manage social media accounts, including scheduling posts, responding to comments, and analyzing performance metrics.
- Monitor and analyze social media performance metrics to optimize strategies and drive results.
- Engage with followers and build relationships with the online community to foster brand loyalty.
- Manage PPC campaigns across various platforms, including Google Ads and social media channels, to drive targeted traffic and conversions.
- Conduct keyword research, ad copy creation, and landing page optimization for PPC campaigns.
- Monitor and analyze PPC performance metrics, making adjustments to improve ROI and meet campaign objectives.
- Manage relationships with stakeholders and foster regular communication with all departments within the Marketplace Organization to address issues and drive growth initiatives.
- Ensure coherence between relevant internal and external stakeholders regarding projects and plans.
- Oversee the smooth operation of key forums such as Daily Stand-ups and Monthly Reviews.

Preferred candidate profile

- Minimum 1 year of experience in digital marketing
- Proven experience in content marketing, preferably in financial services & fintech companies
- Solid understanding of content marketing principles, strategies, and tactics
- Demonstrated experience in developing and executing successful content marketing campaigns
- Solid knowledge of SEO best practices and PPC Ads

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