2-3 years of experience

2.5 LPA to 3.2LPA

About the Role

We are looking for an SEO & AEO Specialist to improve organic search performance across traditional search engines and AI-powered answer platforms. The ideal candidate should have hands-on SEO experience, robust analytical skills, excellent communication abilities, and an understanding of how users discover information through search engines and AI tools.

- Key Responsibilities: Search Engine Optimisation (SEO): Plan and execute on-page, off-page, and technical SEO strategies.
- Conduct keyword research, competitor analysis, search intent analysis, and content gap analysis.
- Optimise website content, metadata, headings, URLs, internal links, and page structure.
- Perform technical SEO audits covering crawling, indexing, site architecture, page speed, Core Web Vitals, and mobile usability.
- Identify relevant link-building opportunities.
- Monitor organic traffic, keyword rankings, impressions, clicks, and conversions.
- Answer Engine Optimisation (AEO) & AI Search: Optimise content for conversational queries, FAQs, and answer-based searches.
- Improve content discoverability across AI-powered search experiences, including Google AI Overviews, ChatGPT search, and Perplexity, where applicable.
- Structure content for clarity, factual accuracy, relevance, and easy extraction.
- Implement and validate relevant schema markup and structured data.
- Strengthen topical authority, brand mentions, entity recognition, and credible source signals.
- Track AI search visibility and citations wherever reliable measurement methods are available.
- Content Strategy & OptimizationCollaborate with content writers and marketing teams to develop SEO- and AEO-friendly content.
- Build topic clusters, pillar pages, content briefs, and FAQ structures.
- Optimise blogs, landing pages, service pages, and website content.
- Identify content opportunities through competitor research, audience questions, and emerging search trends.
- Maintain content quality, usefulness, credibility,



and alignment with search intent.
- Analytics, Reporting & CoordinationUse Google Search Console, Google Analytics 4, and SEO tools to evaluate performance.
- Prepare performance reports with actionable insights and recommendations.
- Coordinate with developers, writers, designers, and account managers.
- Communicate SEO performance, challenges, and next steps clearly to stakeholders and clients.
- Required Skills & QualificationsApproximately 2 years of hands-on SEO experience.
- Strong understanding of technical, on-page, and off-page SEO.
- Experience with keyword research, search intent, semantic SEO, and topical authority.
- Understanding of AEO, generative search, and AI-powered search experiences.
- Working knowledge of Google Search Console, Google Analytics 4, and tools such as Ahrefs, Semrush, or Screaming Frog.
- Familiarity with WordPress or other CMS platforms.
- Basic understanding of HTML, schema markup, and structured data.
- Strong analytical, problem-solving, reporting, and communication skills.
- Ability to manage multiple projects and collaborate across teams.
- Preferred Qualifications: Experience in a digital marketing agency or managing multiple websites.
- Exposure to international SEO, especially US, UK, or European markets.
- Familiarity with AI-assisted content workflows.
- Experience tracking organic leads, conversions, and business outcomes.
- A portfolio demonstrating improvements in organic visibility, qualified traffic, or conversions.
- Excellent communication skills are essential.
- Performance Expectations: Improved organic visibility and relevant keyword performance.
- Growth in qualified organic traffic and conversions.
- Identification and resolution of technical SEO issues.
- Stronger content coverage and topical authority.
- Measurable progress in AI search discoverability, where trackable.
- Consistent reporting and effective execution.
- How to Apply: Interested candidates can share their updated resume and relevant SEO portfolio or case studies.
- Recruitment Partner: The UnEmps Email: [email protected] Phone: +91 81476 75721

📌 SEO & AEO Specialist (Indore)
🏢 The UnEmPs
📍 Indore