- Customer Retention Experience Work with support teams to reduce churn
The Senior Sales Manager is responsible for driving subscriber growth, revenue, and market share for ISP and IPTV services. This includes managing sales teams, developing go-to-market strategies, building partnerships, and ensuring customer acquisition and retention targets are met.
1. Sales Strategy Planning Develop and execute sales strategies for broadband and IPTV packages. Identify target markets (residential, enterprise, bulk connections). Analyze competitors, pricing, and market trends to position offerings effectively.
2. Team Management Recruit, train, and lead field sales executives and channel partners. Set sales targets (daily/weekly/monthly) and monitor performance. Motivate teams through incentives, commissions, and performance reviews.
3. Customer Acquisition Drive new subscriber growth for fiber broadband, Lease line and IPTV services. Oversee direct sales and indirect sales. Ensure solid pipeline management and lead conversion.
4. Channel Partner Development Build and manage relationships.
Expand distribution network in new and existing areas.
5. Revenue Target Achievement Meet or exceed monthly revenue and subscriber targets. Upsell bundled services (Internet + IPTV + OTT packages). Monitor ARPU (Average Revenue Per User) and improve profitability.
6. Customer Retention Experience Work with support teams to reduce churn. Handle escalated customer complaints related to sales promises or service issues. Ensure proper onboarding and installation coordination.
7. Reporting Analytics Track KPIs: subscriber growth, churn rate, conversion rate, ARPU. Prepare sales reports and forecasts for senior management. Use CRM tools to manage leads and customer data.
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