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3696BR | EdgeVerve Systems Limited

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3696BR

Member/Senior Member – Branding

Business Unit: EdgeVerve – AI Next

Location: Bangalore

Experience: 6+ Years

Department: Marketing

About EdgeVerve

EdgeVerve Systems Limited, a wholly owned subsidiary of Infosys, builds AI-powered, automation-led, and analytics-driven digital platforms that help enterprises transform business operations at scale.

About AI Next

AI Next is EdgeVerve's next-generation Applied AI platform designed to help enterprises accelerate AI-led transformation. The platform enables organizations to leverage Generative AI, Intelligent Automation, and Enterprise AI capabilities while ensuring scalability, security, governance, and business impact.

Role Overview

We are looking for a seasoned Senior Manager – Brand Marketing to build and scale the global brand presence of EdgeVerve AI Next. This leader will own the brand strategy, positioning, messaging architecture, thought-leadership programs, and integrated brand campaigns that establish AI Next as a market-leading Enterprise AI platform.

The ideal candidate combines deep B2B technology marketing expertise with strong storytelling, analyst and media engagement experience, and a proven track record of building high-growth SaaS, AI, cloud, or enterprise software brands.

This role will work closely with Product Marketing, Demand Generation, Analyst Relations, Corporate Marketing, Sales, Product Leadership, and Executive Leadership teams to create a differentiated market narrative and drive awareness, consideration, and brand preference globally.

Key Responsibilities

Brand Strategy & Positioning

- Define and evolve the AI Next brand strategy, positioning, and value proposition globally.
- Create compelling messaging frameworks that resonate with enterprise decision-makers, business leaders, technology leaders, and AI practitioners.
- Ensure consistency of brand narrative across all customer touchpoints and marketing channels.
- Drive category creation and differentiation in the rapidly evolving Enterprise AI market.

Thought Leadership & Market Presence





- Develop executive thought leadership programs for AI Next leadership.
- Drive industry narratives around Applied AI, Generative AI, Agentic AI, and Intelligent Automation.
- Build compelling content strategies including reports, whitepapers, POVs, videos, keynote presentations, and customer success stories.
- Partner with analyst relations teams to strengthen AI Next visibility among industry analysts and influencers.

Integrated Brand Campaigns

- Lead global brand campaigns across digital, social, events, PR, analyst, and partner ecosystems.
- Create high-impact launch programs for new platform capabilities and innovations.
- Drive awareness and engagement campaigns targeting enterprise buyers and industry stakeholders.

Corporate Communications & PR

- Partner with PR agencies and corporate communications teams to secure media coverage and thought leadership opportunities.
- Drive executive visibility through interviews, speaking opportunities, podcasts, webinars, and industry conferences.
- Manage crisis communication readiness and reputation management initiatives.

Events & Ecosystem Marketing

- Own strategic brand presence at industry conferences, customer events, roadshows, and executive forums.
- Create impactful event messaging, experiences, and executive content.
- Collaborate with alliance and partner teams to amplify joint marketing initiatives.

Brand Measurement & Insights

- Establish brand health KPIs and measurement frameworks.
- Track brand awareness, share of voice, analyst perception, media visibility, and engagement metrics.
- Leverage market research, customer insights, and competitive intelligence to refine positioning and strategy.

Team Leadership

- Build and mentor a high-performing brand marketing team.
- Manage agency partners, PR firms, creative vendors, and external stakeholders.
- Foster a culture of innovation, experimentation, and customer-centric storytelling.

Required Qualifications

Education

- MBA in Marketing, Business Management, or a related discipline preferred.

Experience

- 6+ years of experience in Brand Marketing, Corporate Marketing, Communications, or Go-to-Market functions.
- Strong Creative content creation background.
- Significant experience in B2B Technology, Enterprise Software, SaaS, AI, Cloud, Automation, Data, or Digital Transformation businesses.
- Demonstrated success building and scaling global technology brands.
- Experience working with executive leadership teams and C-level stakeholders.
- Strong exposure to analyst relations, PR, and thought leadership programs.

Role

Member - Marketing

State / Region / Province

KARNATAKA

Work Location

BANGALORE

Company

EdgeVerve Systems Ltd

Practice Unit

EDGEEV

3696BR | EdgeVerve Systems Limited

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📌 Senior Member - Marketing Edge (Karnataka)
🏢 Edgeverve Systems
📍 Karnataka