Job highlights

- Must-Have Skills . Robust experience in IT / Tech Marketing (B2B) .
- Good understanding of LinkedIn marketing outreach strategies .
- Introductory discussion about experience and fit

Job Information- Responsibilities
- Skills Abilities
- Interview Process

Job Information We are looking for an experienced and performance-driven IT Marketing Specialist with 6 8 years of experience in lead generation, B2B marketing, and email marketing within the tech industry. The candidate will be responsible for driving qualified leads, executing targeted campaigns, and supporting business growth through strategic marketing initiatives.

Key Highlights

Revenue-driven IT marketing role with direct business impact Hands-on with LinkedIn Sales Navigator Apollo.io Ownership of end-to-end lead generation pipeline building Exposure to global B2B clients and campaigns Performance-based growth and career advancement opportunities

Tech Stack

Lead Generation Prospecting: LinkedIn Sales Navigator, Apollo.io Email Marketing Automation: Mailchimp, HubSpot, Zoho Campaigns CRM Tools: HubSpot CRM, Salesforce, Zoho CRM Analytics Tracking: Google Analytics, Campaign performance dashboards Marketing Outreach Channels: LinkedIn, Email Campaigning, Web Forms

Employment Details

Employment Type: Full time Work Mode: Onsite

Responsibilities

As a key member of our team, you will:
- Generate high-quality B2B leads for IT services and solutions through digital channels
- Utilize tools like LinkedIn Sales Navigator and Apollo for prospecting, lead generation, and data enrichment
- Plan, execute,



and optimize email marketing campaigns (cold emails, drip campaigns, newsletters)
- Build and manage a consistent lead pipeline through outbound and inbound strategies
- Work closely with sales and technical teams to align marketing efforts with revenue goals
- Create compelling marketing content (emails, LinkedIn outreach, case studies, etc.)
- Manage and optimize campaigns across platforms like LinkedIn, email, and web
- Track campaign performance, analyze KPIs, and improve conversion rates
- Maintain and manage data in CRM systems
- Identify new tools, trends, and strategies in IT marketing

Skills Abilities Must-Have Skills
- Strong experience in IT/Tech Marketing (B2B)
- Proven track record in lead generation demand generation
- Hands-on experience with tools like LinkedIn Sales Navigator and Apollo.io
- Expertise in email marketing tools (Mailchimp, HubSpot, Zoho Campaigns, etc.)
- Good understanding of LinkedIn marketing outreach strategies
- Knowledge of sales funnel, conversion optimization, and campaign analytics
- Familiarity with CRM tools (HubSpot, Salesforce, Zoho, etc.)
- Basic understanding of IT services, software, or SaaS products
- Strong communication and analytical skills





Good-to-Have Skills
- Experience in SaaS / IT services marketing
- Knowledge of marketing automation workflows
- Familiarity with A/B testing campaign optimization
- Basic understanding of SEO, landing pages conversion funnels
- Exposure to tools like LinkedIn Sales Navigator and Apollo.io
- Understanding of data analytics reporting metrics

Soft Skills Strong communication interpersonal skills Target-driven and self-motivated mindset Good analytical and problem-solving ability Ability to manage multiple campaigns simultaneously Strong attention to detail

Assessment Criteria: You will be evaluated on technical depth, system design thinking, coding best practices, and cultural fit.

Interview Process

1

Application Review

Screening profiles matching role requirements

1-3 Days Recruitment Team

2

HR Screening

Introductory discussion about experience and fit

20-30 mins HR Recruiter

3

Technical Assesment

Evaluate technical expertise

30-60 mins Technical Team

4

Final Interview

Meeting with management for final evaluation

45-60 mins Senior Management

5

Offer Onboarding

Selection, offer release, and smooth joining process

3-5 days Hr Recruitment Team

How to Prepare

- Understand B2B IT marketing lead generation basics
- Get hands-on with LinkedIn Sales Navigator and Apollo.io
- Prepare examples of email campaigns results achieved
- Be clear on key metrics like open rate, CTR, and conversions
- Practice explaining your lead generation strategy tools used

📌 Senior IT Marketing Specialist (Noida)
🏢 Avya Technology Private
📍 Noida