Location: Chennai, India
Experience: 5–10 Years
Industry: Beauty, Skincare & Tanning Products (E-Commerce)
We are looking for an experienced Google Ads / Microsoft Bing Ads Specialist with 5–10 years of hands-on experience in managing paid digital advertising campaigns, preferably within the Beauty, Skincare, Cosmetics or Tanning Products E-Commerce industry.
The successful candidate will be responsible for managing and optimising digital advertising campaigns targeting the UK, USA and Canadian markets, with a robust focus on increasing online sales, improving conversion rates and maximising Return on Advertising Spend (ROAS).
Key Responsibilities
- Independently plan, manage and optimise Google Ads and Microsoft Bing Ads campaigns.
- Manage Google Merchant Center, product feeds and Google Shopping campaigns.
- Develop and execute PPC, remarketing and retargeting strategies.
- Manage Taboola advertising campaigns and other paid media platforms.
- Set up, monitor and analyse Google Analytics (GA4), Google Tag Manager and conversion tracking.
- Monitor advertising budgets, CPC, CPA, CTR, conversion rates and ROAS.
- Analyse campaign performance and implement strategies to improve website traffic, customer acquisition and sales.
- Conduct keyword research, competitor analysis and audience targeting.
- Prepare regular campaign performance reports and provide actionable recommendations.
- Manage campaigns across different international markets and time zones (GMT).
Required Skills & Experience
- 5–10 years of proven experience in Google Ads and Microsoft Bing Ads.
- Strong experience in Google Merchant Center and Google Shopping campaigns.
- Previous experience in Beauty, Skincare, Cosmetics or Tanning Products E-Commerce is highly preferred.
- Excellent knowledge of PPC, remarketing, retargeting and conversion optimisation.
- Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager and conversion tracking.
- Strong understanding of ROAS, CPA, CPC and overall digital advertising performance.
- Ability to independently manage substantial advertising budgets and deliver measurable sales growth.
Additional Advantage Experience with the following platforms will be an added advantage:
- Reddit Advertising
- Pinterest Advertising
- YouTube Advertising
- Taboola
- Other performance marketing and paid social advertising platforms.
What We Are Looking For A results-driven digital advertising professional who can independently take ownership of paid advertising campaigns, analyse performance, optimise marketing expenditure and consistently increase online sales across the UK, USA and Canadian markets. Interested candidates can share their updated CV along with details of their previous E-Commerce advertising experience and campaign performance.
WhatsApp: +91 (phone hidden)
Email:
[email protected]
Pay: ₹18,000.00 - ₹60,000.00 per month
Work Location: In person
📌 Senior Google Ads & Microsoft Bing Ads Specialist – Beauty / E-Commerce (Chennai)
🏢 APH Solution
📍 Chennai