What you'll own :

1. Performance Marketing & Conversion Copy

- Write conversion led copy for Meta, Google, YouTube, and other digital advertising platforms.
- Develop compelling hooks, headlines, primary text, CTAs for performance Ads
- Work with performance team to analyse campaign results and refine copy based on insights

2. Campaign Ideation & Creative Storytelling

- Contribute to campaign concepts and big ideas across brand and performance marketing.
- Develop scripts and storylines for short-form video content

3. Social Media & Content

- Write and oversee copy for social media posts, reels, carousels, and campaign-led content.
- Spot cultural moments, trends, and audience insights that can inspire relevant content.

4. CRM & Customer Communication

- Craft persuasive copy for email, WhatsApp, push notifications, and other customer touch points.
- Develop communication for lead nurturing, remarketing, abandoned enquiries, seasonal campaigns, and repeat bookings.

5. Brand Voice & Collaboration

- Maintain a consistent brand voice across campaigns and customer touch points while adapting tone to the platform and objective.
- Collaborate with designers, video producers, and performance marketers to ensure copy and creative work together effectively.




- Work on multiple briefs simultaneously, manage feedback, and deliver quality work within campaign timelines.
- Use AI tools and emerging creative workflows to accelerate ideation and iteration without compromising originality or quality.

What We're Looking For

- 4–5 years of experience in copywriting, preferably in digital-first brands
- Robust experience writing performance marketing copy.
- A sharp understanding of hooks, storytelling, audience intent, CTAs, and persuasive messaging.
- Ability to write short, punchy copy for ads as well as longer scripts and campaign narratives.
- An understanding of digital advertising metrics and how creative messaging impacts campaign performance.
- A proactive, curious mindset and the ability to move between strategic thinking and hands-on execution.

What Will Set You Apart

- Experience writing for performance-led brands where creative output is closely tied to business outcomes.
- A portfolio showcasing ad creatives that have driven measurable results.
- Experience developing UGC scripts, creator briefs, and video-first advertising concepts.
- A genuine interest in travel, destinations, and what motivates people to explore the world.

📌 Senior Copywriter (Chennai)
🏢 Pickyourtrail
📍 Chennai