Job highlights

- Skill Required Level . [Basic / Intermediate/Advance] .
- EXPERIENCE . 4 5 Years .
- Ideal Candidate Background . 5 6 years of experience in Product Marketing,B2B Marketing,GTM .

Role Purpose [Why this role exists / Business Problems This Role Will Solve] Bridge the gap between Product, Business, Sales, and Marketing teams by translating technical product capabilities into compelling market-facing narratives and GTM strategies

Strengthen product positioning, product differentiation, and application-led storytelling across fintech, EMS, biometrics, industrial electronics, and embedded technology domains

Build scalable sales enablement and product communication frameworks that improve customer understanding, market visibility, and lead conversion effectiveness

Support faster product launches, stronger GTM alignment, and structured product marketing execution across multiple business verticals

Critical Skills Required

Must-Have Functional Skills

Skill Required Level

[Basic/Intermediate/Advance]

Product Marketing & GTM Strategy

Advance

Product Positioning & Messaging

Advance

Sales Enablement Content Creation

Advance

B2B Technology Marketing

Advance

Product Use Case Mapping

Advance

Market & Competitor Analysis

Intermediate to Advance

Presentation & Pitch Deck

Development

Advance

Stakeholder & Cross-functional

Coordination

Advance

Product Storytelling & Communication

Advance

Product Launch Coordination

Intermediate

AI-assisted Productivity & Research

Tools

Intermediate

Transferable / Trainable Skills

Product Lifecycle Management

Strategic Product Management

CRM & Marketing Automation Tools

Data Analytics & Campaign Performance Tracking

Digital Demand Generation

Solution Selling Frameworks





Major Areas of Contribution

Strategic Contribution

Support development of product positioning frameworks, GTM strategies, and differentiated product narratives across business verticals

Identify product USPs, market gaps, customer pain points, and use-case opportunities through close collaboration with Product and Business teams

Strengthen alignment between product strategy, sales priorities, and marketing communication for improved commercial outcomes

Contribute to building scalable product marketing systems supporting future business expansion and category leadership

Functional Contribution

Develop and coordinate product brochures, solution sheets, pitch decks,

product presentations, emailers, and customer-facing marketing collateral

Build application-based storytelling frameworks and customer use cases for sales enablement and lead generation

Coordinate with Product, Engineering, Sales, Design, and Marketing

Communications teams for timely campaign and collateral execution

Support GTM campaigns, product launches, webinars, trade shows, and customer engagement activities

Collaborate with Marketing Communications teams to align product priorities with digital campaigns, social media content, and content calendars

Success Indicators in First 6 Months

Successfully create product messaging frameworks and sales enablement collateral for key product categories





Support execution of at least 2 3 product GTM initiatives or launch campaigns

Build structured use-case repositories and application-based storytelling for major business verticals

Improve alignment between Product, Sales, and Marketing through streamlined briefing and execution workflows

Contribute to increased engagement and adoption of product marketing collateral by customer-facing teams

Growth opportunity for this role

Opportunity to work on globally relevant technology solutions and innovation ecosystems

Exposure to cross-functional product, business, and marketing leadership initiatives

Career progression into Product Marketing Lead, GTM Strategy, Product

Management, or Brand Strategy roles

Opportunity to shape product storytelling and market positioning during a high-growth transformation phase

LOCATION

Mumbai, India

EXPERIENCE

4 5 Years

REPORTING TO

GM Marketing & Communication

"QUALIFICATION":"

Ideal Candidate Background

5 6 years of experience in Product Marketing, B2B Marketing, GTM

Coordination, or Technology Marketing roles

Experience in fintech, biometrics, eGovernance, EMS, industrial electronics,

embedded systems, or technology-led businesses preferred

Strong ability to simplify technical concepts into business-oriented communication and value propositions

Self-driven, structured, detail-oriented, and comfortable working in a fast-

paced, cross-functional workplace

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Senior Coordinator- Marketing (Mumbai)
🏢 Evolute Group
📍 Mumbai