We are looking for a hands-on SEO skilled who can independently audit websites, identify ranking opportunities, execute optimisation strategies, improve Google Business Profile visibility, work on AEO/GEO and take complete ownership of client SEO requirements.

Key Responsibilities

- Search Engine Optimisation (SEO)

- Handle complete SEO activities for multiple client websites across different industries.

- Conduct comprehensive SEO audits, keyword research, competitor analysis and search intent analysis.

- Execute On-Page, Off-Page and Technical SEO activities.

- Manage keyword mapping, content optimisation, internal linking and website structure improvements.

- Identify and resolve technical SEO issues related to crawling, indexing, redirects, canonical tags, XML sitemaps and robots.txt.

- Work on website speed optimisation, Core Web Vitals and mobile-friendliness in coordination with developers.

- Develop and execute quality link-building, backlink acquisition and digital PR strategies.

- Monitor keyword rankings, organic traffic, impressions, clicks and conversions.

- Identify opportunities to improve organic visibility, keyword positions and qualified website traffic.

- AEO – Answer Engine Optimisation

- Optimise website content to improve visibility across answer engines and AI-powered search experiences.

- Identify question-based keywords, conversational searches and informational queries.

- Develop FAQ sections, structured answers and content designed to address user search intent.

- Implement relevant schema markup and structured data wherever appropriate.

- Optimise content for featured snippets, People Also Ask and other answer-focused search features.

- Monitor brand visibility and citation opportunities across relevant AI-powered answer platforms.

- GEO – Generative Engine Optimisation





- Develop strategies to improve brand visibility across AI-powered search platforms and generative search experiences.

- Optimise website content to improve the likelihood of brand mentions and citations in AI-generated responses.

- Work on topical authority, entity optimisation, brand mentions and content credibility.

- Identify opportunities to improve brand discoverability across platforms such as ChatGPT, Google AI experiences, Perplexity and other relevant AI search platforms.

- Develop authoritative, well-researched and well-structured content in coordination with the content team.

- Track AI search visibility and citation opportunities using available tools and measurement methods.

- Local SEO & Google Business Profile (GMB)

- Handle end-to-end Google Business Profile optimisation for multiple clients.

- Improve local search visibility and Google Maps rankings through relevant Local SEO strategies.

- Optimise business categories, services, descriptions, business information, photos and other profile elements.

- Conduct local keyword research and competitor analysis.

- Implement local citation building and NAP (Name, Address and Phone Number) consistency activities.

- Develop strategies to improve local pack and Google Maps visibility.

- Monitor profile performance, calls, website visits, direction requests and customer interactions.

- Coordinate review management and reputation improvement activities with the ORM team.

- Ensure compliance with Google's Business Profile guidelines and avoid prohibited ranking manipulation practices.

- SEO Content Strategy





- Conduct keyword research and develop content plans based on search intent.

- Provide content briefs and SEO recommendations to content writers.

- Optimise existing website pages, blogs, landing pages and service pages.

- Identify content gaps and develop strategies to improve topical authority.

- Ensure proper keyword placement, headings, metadata, internal links and content structure.

- Coordinate with content writers to ensure SEO requirements are implemented correctly.

- SEO Analytics & Reporting

- Monitor website performance through Google Analytics 4 and Google Search Console.

- Track keyword rankings, organic traffic, impressions, clicks and conversions.

- Prepare weekly and monthly SEO performance reports.

- Conduct competitor benchmarking and identify ranking opportunities.

- Analyse performance gaps and implement corrective actions.

- Maintain project-wise SEO trackers, task reports and performance records.

- Present measurable progress against agreed SEO objectives and timelines.

About Company: Osumare is Pune's leading software development and digital marketing company, with more than 200 clients across the world. Our mission is to work on ideas, analyze them, and shape them into perfection through our mantra, 'converge, collaborate, and change'. It's nothing but converging on a common platform to present ideas, shaping them by collaborating while changing our overall outlook for the better.

Every idea planted and grown up helps build our vision of an emancipated future. These values fall in line with the eternal message given by the great Swami Vivekananda: 'Arise, stand and awaken, and stop not till you reach the goal!' Words like motivation, single-minded devotion, skill development, the right attitude, and consistency with hard work are our best friends.

📌 Search Engine Optimization (SEO) Executive in Pune
🏢 Osumare
📍 Pune