6 Months contract Role

1:30PM to 10:30PM _Mon to fri _ Hybrid (2 days office)

– Associate (Salesforce Administrator)

Job Title: Associate

Function: Salesforce

Work Location: Hyderabad

Reporting To: Jayanth Kumar

Brand: Multiple

Experience Required: 0–1+ years

About GUS Education India (GEI)

GUS Education India (GEI) is the education arm of Global University Systems, a leading European education conglomerate. Established in 2017, GEI has a portfolio of over 35 institutions and collaborates with prestigious universities and institutions worldwide, offering educational services that enhance their operations and impact.

Nature of the Job The Salesforce Administrator is responsible for managing, maintaining, and optimizing the organization's Salesforce CRM platform.

The role involves handling Salesforce configurations, user management, security settings, data management, automation, reporting, and system enhancements. The individual will work closely with business stakeholders and technical teams to ensure the platform runs smoothly, meets business requirements, and supports operational efficiency.

Job Purpose To manage and enhance the Salesforce platform to support business operations and improve overall efficiency.

The individual will be responsible for Salesforce administration, user access management, data quality, workflow automation, system configurations, and troubleshooting. The role also involves supporting new business unit implementations, maintaining documentation, generating business reports, and ensuring the platform follows organizational policies and best practices.

Key Responsibilities

- Salesforce Administration and Support

- Administer and monitor the company's Salesforce CRM application.
- Handle support requests and queries raised by internal Salesforce users.
- Resolve Salesforce issues within defined Service Level Agreements (SLAs).
- Create automated workflows for lead routing, lead escalation, and email alerts.




- Monitor the Salesforce environment to ensure smooth business operations.
- Perform Salesforce Sandbox refreshes when required.

2. Current Business Unit Implementation
- Configure Salesforce for newly onboarded business units.
- Support data migration and system integrations.
- Work with Salesforce connectors and Engagement Studio.
- Ensure the new business units are configured according to business requirements.

3. Reports and Dashboards
- Create Salesforce reports and dashboards based on business requirements.
- Analyse campaign activities using Salesforce/Pardot reports.
- Generate insights and recommendations to support business decisions.
- Knowledge of B2B Marketing Analytics is an added advantage.

4. Salesforce Configuration and Customization
- Create and manage user profiles, roles, and permission settings.
- Configure record-level and field-level security.
- Work on sharing settings and role hierarchies.
- Customize Salesforce applications based on business requirements.
- Work on gap analysis to identify business process, data, and workflow requirements.
- Configure validation rules, record types, page layouts, and approval processes.

5. Sales Cloud and Service Cloud
- Work with Salesforce standard objects such as Accounts, Contacts, Leads, Campaigns, Opportunities, Quotes, and Activities.
- Customize fields and page layouts.
- Configure workflow rules, email alerts, tasks, field updates, and approval processes.
- Manage public groups, account merging, and communication template permissions.




- Perform data analysis and data migration from external databases to Salesforce using Data Loader.
- Manage company profiles, security controls, and communication templates.

6. Documentation and User Guides
- Create and maintain Salesforce process documentation and user manuals.
- Document system configurations and processes.
- Support internal users with guidance on Salesforce functionalities and processes.

Key Result Areas (KRAs) and Key Performance Indicators (KPIs)

Customer / Service Delivery

- Ensure Salesforce support cases are resolved within agreed SLAs.
- Maintain a good Net Promoter Score (NPS).

Growth and Value
- Improve process efficiency and service delivery.
- Identify opportunities for automation and process improvements.
- Introduce innovations that reduce manual effort and improve productivity.

People – Learning and Development
- Continuously improve Salesforce knowledge through Trailhead learning.
- Work towards Salesforce certifications.
- Stay updated with new Salesforce features and functionalities.

Performance against KRAs and KPIs will be reviewed biannually, considering organizational challenges and factors that may impact target achievement.

Desired Candidate Profile

Qualification

- BE/B.Tech, Graduation, or Postgraduation in any relevant discipline.

Technical Skills

- Knowledge of Salesforce CRM administration, configuration, and customization.
- Understanding of Salesforce objects, profiles, roles, and permission settings.
- Knowledge of workflow rules, page layouts, approval processes, tasks, and email alerts.
- Understanding of Salesforce automation and data management.
- Knowledge of Zapier.
- Basic understanding of Apex and Lightning Web Components (LWC) will be an added advantage.
- Salesforce Administrator certification is an added advantage.

Relevant Experience
- 0–1+ years of experience.
- Freshers with good Salesforce CRM knowledge can be considered.

📌 Salesforce Administrator (Hyderabad)
🏢 GUS EDUCATION INDIA
📍 Hyderabad