Company Description BirlaNu (formerly HIL Limited) is a home and building products and services company within the multi-billion-dollar CKA Birla Group, delivering sustainable, innovative solutions to homeowners, builders and designers. Its portfolio covers pipes, construction chemicals, putty, roofs, walls and floors, with well-known brands such as BirlaNu Leakproof Pipes, BirlaNu Construction Chemicals, BirlaNu TruColour Putty, Charminar, BirlaNu Aerocon, BirlaNu Clean Coats and Parador. With 33 manufacturing facilities across India, Germany and Austria and dedicated innovation centers, BirlaNu serves over 80 international markets with globally benchmarked quality and advanced engineering.

The company adheres to world-class standards, backed by leading certifications including GreenPro, IGBC, PEFC, Blue Angel and EPD. Supported by more than 7,000 employees and a strong partner network, BirlaNu has been recognized as a Great Place to Work® and has received multiple brand excellence awards in India and across Asia.

Role Description The Sales Officer role at BirlaNu is a full-time, in office position based in the Pune Division.

The Sales

Officer will manage day-to-day sales activities, including identifying prospective customers, generating and qualifying leads, and driving product sales across assigned territories and channels.

Responsibilities include building and maintaining relationships with dealers, distributors, contractors and institutional clients,



ensuring high levels of customer service and timely resolution of inquiries or concerns. The role involves executing sales plans, tracking sales performance, coordinating order processing and deliveries, and providing regular reports and market feedback to the sales leadership team.

The Sales

Officer will also collaborate with marketing and operations to support promotional activities, participate in local market development initiatives, and uphold BirlaNu’s standards of professionalism and ethical conduct.

Qualifications

- Strong customer-facing skills, including Customer Service and Communication, with the ability to build trust and long-term relationships.
- Proficiency in Lead Generation and Sales Operations, including pipeline management, reporting and basic sales analytics.
- Experience in Channel Sales, working with dealers, distributors and trade partners in building materials or related sectors.
- Sound understanding of sales processes, territory management and basic commercial concepts (pricing, margins, credit).
- Minimum of a bachelor’s degree in Business, Marketing, Engineering or a related field, or equivalent practical experience.
- Ability to work on-site in the Pune Division, travel within the territory as required, and meet defined sales targets.
- Proficiency in MS Office and basic CRM tools; familiarity with building materials or construction industry is an advantage.
- Strong work ethic, problem-solving skills and the ability to collaborate effectively with

📌 Sales Officer (Pune)
🏢 Birlanu
📍 Pune