PONNI GROUP OF COMPANIES NAMAKKAL Ponni Feed PlantJob : Sales & Marketing Representative (Poultry / Animal Feed)

Position: Sales & Marketing Representative – Ponni Feed

Experience Required: 2 to 4 years (preferably in animal feed, poultry feed, or agriculture/dairy sales)

Location: Field-based (Tamil Nadu / Regional operations)

Role Overview

We are looking for a dynamic and results-driven Sales & Marketing Representative to drive the growth of our Ponni Feed brand. In this role, you will connect directly with poultry farmers, feed distributors, retailers, and cooperative societies to expand our market reach, build strong customer relationships, and achieve regional sales targets.

Key Responsibilities

- Dealer & Distributor Network: Appoint recent stockists, distributors, and retail dealers; maintain healthy relationships with existing channel partners to ensure smooth product availability.
- Farmer Direct Engagement: Visit poultry farms regularly to provide technical guidance on feeding practices, promote Ponni Feed products, and demonstrate the benefits of our feed formulations on bird growth and egg production.
- Sales Target Achievement: Drive primary and secondary sales to meet or exceed monthly and quarterly volume targets in the assigned territory.
- Market Mapping & Competitor Analysis: Identify new pockets of opportunity, map competitor activities, pricing strategies,



and product offerings in the local market, and report insights to management.
- Promotional Activities: Organize farmer meets, village campaigns, product demonstrations, and dealer promotional events to build brand visibility and trust for Ponni Feed.
- Outstanding Recovery: Ensure timely collection of payments and management of credit limits within company policy guidelines.

Candidate Profile & Requirements
- Experience: 2 to 4 years of proven field sales and marketing experience, specifically within poultry feed, cattle feed, veterinary products, or agricultural inputs.
- Education: Any graduate (B.Sc. Agriculture, B.Sc. Life Sciences, or Diploma holders in related fields will have an added advantage).
- Skills:
- Strong negotiation and relationship-building skills with rural/semi-urban trade partners and farmers.
- Excellent communication skills in Tamil (local language fluency is a must) along with basic working knowledge of English or other regional languages.
- Self-motivated, target-oriented, and comfortable with extensive field travel within the assigned territory.

Valid two-wheeler driving license and own vehicle preferred. Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits

- Cell phone reimbursement
- Flexible schedule
- Provident Fund

Work Location: In person

📌 Sales & Marketing Executive ( Poultry Feed ) (Namakkal)
🏢 Ponni Group of Companies
📍 Namakkal