About Unbore Foods

Unbore Foods is building a next-generation beverage brand rooted in great taste, clean ingredients, and a bold, youth-first attitude. Our vision is to create mass-market products with modern appeal and strong cultural relevance. Through FIRKI, we aim to build a strong presence across cafés, QSRs, restaurants, hotels, events, and institutional channels, creating exciting beverage experiences for consumers.

Role Overview

We are looking for a dynamic and result-oriented Sales Manager – HORECA to lead and expand our HORECA business across Delhi NCR. The role will focus on developing strategic partnerships and driving beverage sales across cafés, QSR chains, restaurants, hotels, bakeries, catering companies, banquet halls, event agencies, wedding planners, and corporate clients.

The candidate will be responsible for identifying new business opportunities, onboarding key accounts, developing institutional and bulk-order sales, driving gifting collaborations, and building long-term partnerships to generate sustainable revenue growth.

The ideal candidate should have strong experience in HORECA, food service, hospitality, FMCG, or institutional sales, along with the ability to independently develop markets and close high-value business opportunities.

Key Responsibilities

1. HORECA & Institutional Business Development

- Identify, acquire, and onboard cafés, QSR chains, restaurants, hotels, resorts, bakeries, cloud kitchens, and food-service partners.
- Build strong relationships with business owners, founders, procurement heads, purchase managers, category managers, and outlet operators.
- Develop strategic partnerships to establish FIRKI as a preferred beverage partner across HORECA establishments.
- Explore opportunities for beverage placements, menu integrations, and regular supply arrangements.
- Drive product visibility and availability across partner outlets.

2. Café, QSR & Food-Service Partnerships

- Develop beverage placement opportunities across cafés, quick-service restaurants, bakeries, and food-service chains.
- Create attractive food-and-beverage combo opportunities such as Burger + FIRKI, Pizza + FIRKI, Sandwich + FIRKI, and Snack + FIRKI.
- Drive beverage attachment rates and increase outlet-wise sales and repeat orders.




- Ensure FIRKI is listed prominently on digital menus and food delivery platforms such as Swiggy and Zomato.
- Collaborate with marketing teams on menu promotions, product sampling, in-store visibility, and launch campaigns.

3. Events, Weddings & Hospitality Sales

- Develop business opportunities with wedding planners, caterers, banquet operators, event management companies, exhibition organisers, and conference agencies.
- Drive bulk beverage sales for weddings, receptions, corporate events, conferences, exhibitions, and large gatherings.
- Build partnerships with hotels and resorts for in-room hampers, welcome kits, guest amenities, and beverage placements.
- Develop customised proposals based on guest count, occasion, budget, and branding requirements.
- Manage event-related sales opportunities from lead generation and sampling to negotiation, closure, and execution.

4. Corporate Gifting & Brand Collaborations

- Identify and develop partnerships with corporate gifting agencies, bakeries, dessert brands, food brands, gifting companies, and e-commerce businesses.
- Drive festive gifting, wedding return gifts, employee gifting, client hampers, corporate orders, and customised gift packs.
- Develop co-branded hampers, beverage-inclusive gift boxes, and cross-brand collaborations.
- Explore gifting opportunities through e-commerce platforms and online marketplaces.
- Coordinate with marketing and design teams for customised packaging, branding, inserts, and personalised gifting solutions.

5. Sales Management & Revenue Growth

- Own the complete sales cycle, including lead generation, prospecting, pitching, sampling, negotiation, closure, onboarding, and account management.
- Develop and execute sales strategies to achieve monthly and quarterly revenue targets.




- Build and maintain a strong sales pipeline with regular follow-ups and accurate sales forecasting.
- Identify new market opportunities, track competitor activities, and monitor pricing and industry trends.
- Drive repeat business, strengthen existing accounts, and maximise revenue from key customers.
- Prepare regular sales reports, business updates, and performance reviews.

6. Internal Coordination & Execution

- Coordinate with operations, supply chain, distribution, and marketing teams to ensure smooth order execution and timely deliveries.
- Work closely with internal teams to manage bulk orders, seasonal demand, product availability, and customer requirements.
- Monitor customer feedback and resolve business-related concerns.
- Represent FIRKI at industry exhibitions, trade events, product tastings, launches, and networking events.

Requirements

Requirements & Qualifications

- 3–8 years of experience in HORECA, hospitality, food service, institutional sales, FMCG, or B2B sales.
- Proven experience in developing and managing relationships with cafés, QSRs, restaurants, hotels, caterers, or corporate clients.
- Experience in handling bulk orders, institutional accounts, corporate gifting, or event-based sales will be an advantage.
- Strong understanding of B2B sales processes, commercial negotiations, pricing, margins, and account management.
- Existing network within the Delhi NCR HORECA, hospitality, or food-service industry will be preferred.
- Understanding of Swiggy, Zomato, digital food-service platforms, and menu partnerships is desirable.
- Excellent communication, presentation, negotiation, and relationship-building skills.
- Ability to independently generate leads, close deals, achieve revenue targets, and develop new business opportunities.
- Robust ownership mindset with the ability to work in a fast-paced startup environment.

Benefits

What We Offer

- Opportunity to build and scale a new-age beverage brand in the HORECA and institutional sales ecosystem.
- High ownership and autonomy in driving business growth.
- Exposure to leading hospitality, food-service, corporate, and event partners.
- Dynamic and collaborative work environment.
- Competitive compensation with performance-based incentives.

📌 Sales Manger- HORECA (Delhi)
🏢 Voyance HR Solutions
📍 Delhi