Job highlights

- 5-8 years FMCG food experience with strong GT and E-commerce expertise
- Build and scale GT and E-commerce channels, manage distributors and online listings, drive growth experiments and channel strategy

Nutritious Agrifuture India Private Limited

Job Title: Sales Manager

Location: Delhi NCR

Experience: 5-8 years

Salary: Competitive, based on experience

Application Process: To apply, please send your resume and a cover letter detailing your experience and why you're the perfect fit for this role to [email protected].

Job Summary:

We are looking for a high-ownership Sales Manager to build and scale our presence across General Trade and E-commerce for Newtrii. This role is ideal for someone who thrives in startup environments building channels from scratch, testing quickly, and scaling what works. You will play a critical role in taking our products from niche to mainstream across physical and digital.

Key Result Areas

General Trade (GT) - Build from Zero to Scale

- Expand & sustain GT footprint across Delhi NCR and quickly replicate to other cities.
- Appoint and manage distributors, super-stockists, and retailers.
- Drive numeric distribution, shelf presence, and in-store visibility.
- Design and execute high-ROI trade schemes and activation programs.
- Build early-stage distributor sales representatives.




- Ensure fast learning loops from market feedback to product and pricing.

E-commerce & Quick Commerce - Growth Engine

- Own sales and visibility on Amazon, Flipkart, Blinkit, Zepto, Instamart, BigBasket, etc.
- Manage listings, content, pricing, promotions, and assortment strategy
- Drive velocity, conversion, and contribution margins
- Partner with marketing to scale performance-led growth
- Crack the playbook for rapid trials, repeat, and basket expansion

New-Age Channel Strategy

- Identify and pilot emerging channels: health stores, institutional sales etc.
- Run rapid experiments across geographies, formats, and SKUs
- Shape channel mix strategy for sustainable growth

Business & Growth Leadership

- Own channel P&L; and unit economics
- Build forecasts and growth plans time to time
- Be the voice of the market inside the company

Who You Are

- 5 to 8 years of experience in FMCG food (preferably healthy foods, snacks, staples, or new-age brands)
- Robust hands-on exposure to both GT and E-commerce / Quick Commerce
- Experience in scaling brands from early to growth stage is a big plus
- Comfortable working in ambiguity and building systems from scratch
- Strong execution bias with a strategic mindset
- Passionate about health, nutrition, and purpose-led brands

📌 Sales Manager (Delhi)
🏢 Nutritious Agrifuture
📍 Delhi