The Center Sales Manager will be solely responsible for managing and driving the complete sales operations of the assigned branch. The individual will handle all walk-in enquiries, counsel prospective students, manage lead follow-ups, convert enquiries into admissions, and achieve the branch's monthly admission and revenue targets.
The Branch Sales Manager will have end-to-end ownership of branch sales performance, from the first enquiry to final admission closure.
A. Walk-in Enquiry Management
- Attend and handle all walk-in enquiries at the branch.
- Understand students' educational backgrounds, career interests and requirements.
- Explain academy courses, modules, fees, duration and placement assistance.
- Conduct skilled counselling sessions and convince prospective students to enrol.
- Ensure no walk-in enquiry is unattended or missed.
- Maintain a proper record of every walk-in enquiry.
B. Lead Management & Follow-ups
- Take complete ownership of all enquiries generated through calls, digital platforms, references, campaigns and walk-ins.
- Ensure timely follow-ups with every prospective student.
- Maintain a systematic follow-up schedule until admission closure.
- Follow up with interested students and parents to resolve queries and objections.
- Ensure no lead remains unattended or untracked.
- Maintain an updated lead database and daily follow-up report.
C. Sales & Admission Conversion
- Take complete responsibility for achieving the branch's monthly admission targets.
- Convert walk-in enquiries and generated leads into confirmed admissions.
- Develop effective sales strategies to improve conversion ratios.
- Handle fee-related discussions and admission negotiations as per company policy.
- Ensure timely collection of admission fees and coordinate with the accounts team.
- Identify reasons for lost admissions and work on improving conversion rates.
D. Revenue & Target Achievement
- Achieve assigned monthly admission and revenue targets.
- Monitor daily sales performance and maintain a sales pipeline.
- Ensure consistent performance in terms of enquiries, counselling, follow-ups and conversions.
- Prepare daily, weekly and monthly sales performance reports.
- Take corrective action whenever sales performance is below expectations.
E. Branch Sales Operations
- Independently manage the complete sales function of the assigned branch.
- Ensure proper coordination with the Student Coordinator, Trainers and Accounts Department.
- Coordinate with the academic team for batch availability, course details and student onboarding.
- Ensure a smooth transition of students from admission to the academic department.
- Maintain professional relationships with students and parents