About the role

Are you a writer who can make someone tap "Install" or "Buy now" in under 10 seconds?

At Kuku, we're growing India's leading storytelling platform, and we're hiring PromoWriters who write to convert. You'll write the ads, creatives and copy that bring new usersinto Kuku TV, Kuku FM and our other apps, and you'll be measured on what that copy does to installs, sign-ups and subscriptions.

This is not a social media or brand content role. We want people who have writtenperformance marketing copy for a consumer app, e-commerce platform or D2C brand, and who know how to turn a product's value proposition into a transparent reason to act.

Key responsibilities

Write Hindi and English copy for performance marketing: Meta and Google ad creatives, video ad scripts, app store listings, push notifications, in-app banners and landing pages.

Turn product features and offers into sharp value propositions that drive installs, trials, subscriptions and repeat usage.

Write multiple hook and headline variants for every campaign so the growth team can A/B test them quickly.

Read campaign data (CTR, CPI, conversion rate) with the growth team and use it to decide what to write next.

Study competitor ads and top-performing creatives across consumer apps to spot patterns that convert.

Work with growth, design and video editing teams to ship creatives at high volume and speed.

What we're looking for

0–3 years of experience, currently working in a consumer app, e-commerce company or D2C brand.

Hands-on experience writing for performance marketing: paid ads,



app install campaigns, CRM or push copy tied to conversion goals.

A portfolio of ads or campaign copy you wrote, ideally with the results it delivered.

Strong instinct for value propositions, offers and calls to action that make people act.

Excellent written Hindi and English: crisp, persuasive and easy to scan on a phone.

Comfort with data and fast testing cycles; you enjoy finding out which line won and why.

- Willing to work from our Bangalore office full-time.

Not a fit: experience limited to social media management, organic content, blogs or general content marketing, or to OTT/microdrama promo production.

Preferred background

You're currently writing performance marketing copy at a fintech app, e-commerce or quick-commerce platform, or a new-age D2C brand.

About Kuku

Founded in 2018, Kuku is India's leading storytelling platform, offering a vast digital library of microdramas, audio stories and short courses. Kuku aims to be India's largest cultural exporter of stories, culture and history to the world, with a firm belief in "Create In India, Create For The World".

We deliver immersive entertainment and education through our OTT platforms: Kuku TV,Kuku FM, Guru and more. With a mission to provide high-quality, personalized stories across genres, formats and languages, Kuku continues to push boundaries and redefine India's entertainment industry.

Website: www.kukufm.com

Android: Google Play iOS: App Store

LinkedIn: KUKU

Ready to make an impact? Apply now!

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