Position: Associate - Product Marketing

Experience: 1-3 Years

Location: Kochi

Job Summary: The Junior Associate - Product Marketing at Cavli Wireless will support the development and execution of product marketing initiatives, collaborating with cross-functional teams to ensure effective positioning, messaging, and promotion of cellular IoT products. This role offers an excellent opportunity to gain hands-on experience in product marketing strategies, content creation, and campaign execution.

Key Responsibilities:

Product Knowledge & Content Creation:

- Maintain a comprehensive, up-to-date knowledge base of the product portfolio.
- Contribute to the creation of marketing content across various platforms, including technical blogs, white papers, landing pages, and more.
- Track product lifecycle stages and monitor roadmap milestones to ensure marketing initiatives align with upcoming product updates.
- Assist in managing product marketing deployment timelines and content curation.

Sales Enablement & Support:

- Provide technical data, support, and resources to enable the sales team to perform effectively, including battle cards, case studies, product presentations, brochures, sales decks, one-pagers, and other materials.
- Educate marketing and sales teams on product features, capabilities, and key messaging.
- Regularly update and optimize sales collateral, case studies, brochures, battle cards, and presentations.

Marketing Campaigns & Storytelling:

- Assist in the creation, management, and execution of targeted product marketing campaigns.




- Help shape and communicate Cavli’s product storytelling and brand voice across all channels.
- Support the development and execution of go-to-market strategies for product launches.
- Contribute to the planning and execution of multi-channel marketing campaigns, including landing pages, emailers, press releases, social media posts, blogs, videos, and digital PR initiatives.

Market Research & Cross-Functional Collaboration:

- Conduct market research to identify industry trends, customer needs, and competitive positioning.
- Provide insights to guide product positioning, industry trends, and competitive differentiation.
- Work closely with cross-functional teams to gather insights and implement product marketing strategies for Cavli’s offerings.

Qualifications:

- Bachelor’s degree in Electrical/Electronics Engineering or related field.
- 1-3 years of experience in product marketing, preferably in the IoT or technology domains.
- Strong foundational knowledge of electronics, integrated circuits, and the Cellular IoT landscape.
- Basic understanding of market trends and product lifecycles in the IoT space.
- Excellent written and verbal communication skills.

Preferred Skills:

- Robust analytical skills with the ability to use data to influence decisions.
- Proven ability to work cross-functionally and collaborate effectively with multiple stakeholders.
- Proficiency with tools for content creation, analytics, and customer engagement.

Application Question(s):
- Do you have 1–3 years of relevant work experience in Product Marketing or Technical Marketing?

Work Location: In person

📌 Product Marketing Associate (Kochi)
🏢 Cavli Wireless
📍 Kochi