- Scope of work:
- Portfolio and brand strategy: Own annual brand plans, positioning, budgets, forecasts and lifecycle strategy for the Eris cutting-edge portfolio and additional allocated brands
- Develop hospital / account level adoption plan covering account mapping, key-centre prioritization, stakeholder engagement and utilization tracking.
- Sales-force enablement: Develop campaigns, scientific inputs, promotional materials and training; drive execution through regular field engagement.
- KOL and stakeholder engagement: Build relationships with oncologists, hospital administrators, purchase teams and other relevant institutional stakeholders.
- Performance management: Track prescriptions, sales, market share,
account activation and campaign effectiveness; identify gaps and lead corrective actions.
- Close collaboration with cross functional teams for successful execution and positive patient impact
- Must be open to 6-8 days of travel across the country
- Must haves:
- MBA in marketing / operations with a life sciences / healthcare background atleast till bachelors
- Strong record of developing brand strategy and translating it into effective field execution.
- Strong analytical, communication, project-management and cross-functional leadership skills
📌 Product Manager - Oncology (Mumbai)
🏢 Eris
📍 Mumbai