Primary - Data Scientist Marketing (Gurugram)

Primary - Data Scientist Marketing (Gurugram)

13 Nov
|
Logic planet
|
Gurugram

13 Nov

Logic planet

Gurugram

- Partner with Marketing, Product, and CRM teams to identify opportunities for personalization and data-driven decision-making.

- Build and optimize machine learning models (e.g., churn prediction, propensity models, segmentation).

- Analyze customer behaviors across personal and business banking products to inform campaign targeting and product development.

- Design A/B tests and multi-variate experiments to measure marketing impact.

- Develop customer lifetime value and attribution models to evaluate campaign ROI.

- Use data visualization tools (e.g., Power BI, Tableau) to communicate insights and performance to stakeholders.

- Collaborate with data engineers to ensure scalable data pipelines and feature engineering.

- Maintain model documentation, ensure compliance with data governance and regulatory requirements

📌 Primary - Data Scientist Marketing (Gurugram)
🏢 Logic planet
📍 Gurugram

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Get the latest job offers by email for: primary - data scientist marketing (gurugram) / gurugram