Seeking an entrepreneurial, growth-oriented, self-starter with mandatory 3-4 years of relevant experience to be a key contributor in an award-winning Digital Brand Services Agency. The incumbent will be a passionate digital marketeer fluent in all things digital with their eyes firmly set on the prize. Immediate joiners preferred.

What we are looking for-

1. Performance Marketing Expertise

- Hands-on experience in planning, setting up, executing and optimizing campaigns across Google Ads, Meta Ads, LinkedIn Ads and other digital platforms.
- Ability to develop media strategies aligned with business objectives, target audiences, customer journeys and budgets.
- Understanding of lead generation, e-commerce marketing, remarketing, audience segmentation, conversion optimization and attribution.
- Familiarity with diverse ad formats including Search, Display, Shopping, YouTube, Advantage+ and Dynamic Ads.
- Knowledge of affiliate marketing, influencer marketing and other digital acquisition channels.

2. Analytics, Tracking & Marketing Technology

- Detailed working knowledge of Google Analytics 4 (GA4), including event tracking, conversions, attribution and audience analysis.
- Robust understanding of Google Tag Manager (GTM), including tags, triggers, variables, data layers and debugging.
- Hands-on experience implementing and troubleshooting Meta Pixels, Conversion API and other advertising platform tracking mechanisms.
- Working knowledge of WordPress, cPanel and website integrations to independently configure tracking codes, pixels, scripts and conversion events.
- Understanding of UTM parameters,



cross-domain tracking and campaign attribution.
- Experience or working knowledge of integrating advertising platforms with CRMs, including lead tracking, data synchronization and offline conversion tracking.

3. AI Fluency

- Practical knowledge of AI tools such as ChatGPT, Gemini and Claude, and their application in performance marketing.
- Ability to use AI and automation platforms such as Make and Zapier to streamline campaign workflows, reporting and repetitive tasks.
- Ability to leverage AI for audience research, segmentation, targeting, keyword research, ad copy development and creative testing.
- Using AI-powered data analysis to identify performance trends, generate insights and improve campaign optimization and budget allocation.
- Curiosity to explore emerging AI tools and identify opportunities to improve marketing efficiency and effectiveness.

4. Reporting & Analytical Skills

- Ability to create campaign reports and dashboards, translating performance data into actionable business insights and recommendations.
- Proficiency in MS Excel and Google Sheets, including data analysis and pivot tables.
- Familiarity with Looker Studio and digital marketing tools such as SEMrush and Ubersuggest.




- Strong analytical and problem-solving skills, with an understanding of how marketing metrics translate into business outcomes.

5. Stakeholder & Relationship Management

- Strong communication, presentation, writing and comprehension skills.
- Ability to collaborate effectively with clients, internal teams, developers and external technology partners.
- Ability to build relationships with Google, Meta and other platform representatives to resolve issues and improve campaign performance.
- Understanding of how SEO, paid marketing and content marketing work together to achieve business objectives.
- Relevant platform certifications and professional qualifications will be an added advantage.

Who We Are An Award-winning Digital Brand Management agency who love and live all things digital. A dynamic young team with broad range of expertise, ranging from Brand Strategy to Performance Marketing to Design strategy, has come together to build a one of a kind brand development and deployment centre. Uniquely positioned to service mature clients for their digital needs as well as partner with up and coming brands to define their digital first brand position, we aim to provide a much needed holistic, medium agnostic and conversion-oriented perspective on what consumers demand today from each and every brand interaction.

All things aside, our people comes first and building a fun-filled, high performance and enthusiastic team is our primary objective; we believe passion conquers all!

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