- Expertise in Meta Ads, Google Ads, Meta Pixel, GA4, and Google Tag Manager
- Plan, execute, and optimize paid campaigns; generate B2B leads; drive B2C sales; manage budgets; conduct A/B testing and audience research; develop sales funnels and creatives; report performance and scale campaigns
Key Responsibilities
- Independently plan, execute, manage and optimize Meta Ads (Facebook & Instagram) and Google Ads campaigns.
- Develop performance marketing strategies to increase online sales and maximize ROAS.
- Generate qualified B2B leads for distributors, wholesalers, retailers and business partnerships.
- Drive B2C sales through Shopify, Amazon and other e-commerce platforms.
- Manage advertising budgets effectively to maximize conversions and reduce customer acquisition costs.
- Implement and manage Meta Pixel, Google Analytics 4, Google Tag Manager and conversion tracking.
- Conduct audience research, competitor analysis, A/B testing and retargeting campaigns.
- Develop and optimize sales funnels, landing pages and high-converting advertising campaigns.
- Identify underperforming campaigns and take immediate corrective action.
- Coordinate with creative teams to develop effective ad creatives, videos and marketing content.
- Prepare weekly and monthly performance reports covering ad spend, sales, leads, conversions and ROAS.
- Take ownership of advertising performance, lead quality, revenue growth and monthly sales targets.
- Independently develop strategies to scale profitable campaigns and achieve measurable business growth.
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