Roles & Responsibilities

- Plan, execute, and scale Meta Ads and Google Ads campaigns for D2C/eCommerce brands.

- Develop media plans, budget allocation, and full-funnel strategies (TOFU, MOFU, BOFU).

- Optimize campaigns to improve ROAS, CPA, CAC, conversions, and revenue.

- Monitor campaign performance, identify gaps, and implement optimization strategies.

- Manage audience targeting, retargeting, and campaign scaling.

- Handle tracking and analytics using GA4, Meta Pixel, CAPI, and GTM.

- Manage Google Merchant Center and product feeds.

- Prepare performance reports and actionable insights.

Candidate Requirements

- 2 - 5 years of hands-on Performance Marketing experience with D2C/eCommerce brands.

- Strong expertise in Meta Ads and Google Ads.

- Experience managing sales-focused campaigns, not just lead generation.

- Understanding of full-funnel marketing, ROAS, CAC, CPA, CTR, CPC, and conversion metrics.

- Working knowledge of GA4, GTM, Meta Pixel, and conversion tracking.

- Solid analytical and campaign optimization skills.

Note

- we are NOT considering profiles focused on lead generation.

📌 Performance Marketing Specialist (Noida)
🏢 Seventh Triangle Consulting
📍 Noida