– Digital Marketing / Performance Marketing Specialist
Experience: 3–5 Years
Industry: Baby Products / Personal Care / Skincare / FMCG / D2C
About the Role
We are looking for a Digital Marketing Specialist with 3–5 years of experience in Google Ads and SEO. The candidate should have hands-on experience in generating online sales, increasing website traffic, improving Google search rankings, and growing business through paid and organic marketing.
Candidates with experience in baby products, personal care, skincare, beauty or FMCG brands will be preferred.
Key Responsibilities
- Plan and manage Google Ads campaigns to generate online sales and business.
- Handle Google Search Ads, Shopping Ads and Performance Max campaigns.
- Manage advertising budgets and improve ROAS and overall campaign performance.
- Work on SEO to improve website ranking on Google and increase organic traffic.
- Perform keyword research and identify relevant keywords for products and categories.
- Optimize website content, product pages, landing pages and blogs for SEO.
- Work on on-page and off-page SEO activities and link building.
- Monitor website traffic, keyword rankings, conversions and campaign performance.
- Use Google Analytics 4, Google Search Console and Google Tag Manager to track performance.
- Analyse competitors and identify opportunities to improve online visibility and sales.
- Coordinate with the content and creative teams for ad copies, blogs and website content.
- Prepare regular reports on advertising performance, website traffic and sales growth.
Skills & Requirements
- 3–5 years of experience in Google Ads and SEO.
- Hands-on experience in generating business through Google Ads.
- Good knowledge of Google Search, Shopping and Performance Max campaigns.
- Robust understanding of SEO, keyword research and website optimization.
- Knowledge of Google Analytics 4, Google Search Console and Google Tag Manager.
- Understanding of e-commerce websites and online sales.
- Good analytical, communication and reporting skills.
- Ability to manage marketing budgets and improve overall business performance.
Preferred Industry Experience Experience in any of the following categories will be an advantage:
- Baby care and baby products
- Personal care and skincare
- Beauty and wellness
- FMCG and lifestyle products
- E-commerce and D2C brands
Key Expectations
- Generate online sales through Google Ads.
- Improve website visibility and Google search rankings through SEO.
- Increase organic and paid website traffic.
- Improve ROAS and reduce customer acquisition costs.
- Contribute directly to overall online business growth.