About the role

INFANTE is hiring a Performance Marketing Specialist to plan, launch, and optimize paid campaigns across Meta Ads and Google Ads. Youll manage campaign budgets, test ad creatives and messaging, and use performance data to improve lead generation or sales. This role suits someone who can manage campaigns independently and explain what’s working, what needs to change, and where to invest next.

Key responsibilities

- Build and manage Facebook and Instagram campaigns in Meta Ads Manager and paid campaigns in Google Ads.

- Research audiences, keywords, and competitors to guide targeting and campaign strategy.

- Monitor campaign spend and adjust bids, budgets, targeting, and placements based on performance.

- Test ad copy, creatives, offers, and landing pages to improve conversion rates.

- Set up or verify conversion tracking using Google Analytics 4, Google Tag Manager, and Meta Pixel.





- Report on cost per lead or acquisition, conversion rate, and return on ad spend where applicable.

- Work with the creative and web teams to turn campaign findings into better ads and landing pages.

Qualifications

- Hands-on experience managing campaigns in both Meta Ads Manager and Google Ads.

- Experience with Google Search campaigns and Meta lead generation or sales campaigns.

- Ability to interpret campaign data, identify performance issues, and prioritize improvements.

- Familiarity with conversion tracking, UTM parameters, and performance reporting.

- Solid communication and organizational skills.

Experience with Performance Max, Shopping campaigns, Google Merchant Center, or Meta Conversions API is a plus.

📌 Performance Marketing Manager (Noida)
🏢 Aayat Designs
📍 Noida