Company Description Fitspire – Health | Wellness is a health and fitness brand focused on promoting activeness, agility, and overall well-being across all age groups. The company develops a wide range of products that are globally competitive in authenticity, safety, and performance. Fitspire is committed to becoming one of India’s most respected health and wellness brands by fostering a stronger and healthier environment.

Its product portfolio is conceptualized to deliver 100% vegan and vegetarian, chemical-free, and steroid-free formulations driven by innovation and scientific validation.

Role Description As the Performance Marketing Head – FMCG/D2C, you will lead the strategy and execution of performance-driven marketing initiatives for Fitspire’s health and wellness products. This is a full-time, on-site role based in New Delhi, where you will manage digital campaigns across multiple channels, optimize customer acquisition and retention, and drive measurable growth in revenue and brand visibility. You will oversee media planning, budgeting, and performance analytics, collaborate with sales and product teams to align marketing efforts with business goals, and continuously test and refine campaigns to improve ROI.

Daily responsibilities include managing agency and vendor relationships, overseeing marketing assets, tracking key performance metrics,



and presenting insights and recommendations to senior leadership. You will also work on strengthening the brand’s presence in FMCG and D2C markets through data-led market planning and targeted communication.

Qualifications

- Candidates should possess robust skills in Market Planning and Marketing Management, with experience in developing and executing performance-focused strategies.
- Candidates should possess solid Market Research skills to analyze customer behavior, category trends, and competitor activity in FMCG and D2C segments.
- Candidates should possess Sales-related skills, including collaboration with sales teams to support channel growth and conversion optimization.
- Candidates should possess Public Relations skills to enhance brand reputation and manage external communications aligned with marketing goals.
- Experience in performance marketing for FMCG/D2C brands, including paid search, social media advertising, marketplaces, and affiliate channels.
- Proficiency in analytics and marketing tools (e.g., Google Analytics, ad managers, attribution platforms) and strong data interpretation skills.
- Demonstrated ability to lead cross-functional teams, manage budgets, and deliver on growth targets.
- Bachelor’s or Master’s degree in Marketing, Business, or a related field; prior experience in health, wellness, or consumer products is an advantage.

📌 Performance Marketing Head- FMCG/C (New Delhi)
🏢 Fitspire - Health | Wellness
📍 New Delhi