This is a remote position.

We are looking for a Performance Marketing Executive who can plan, execute, and optimize paid advertising campaigns across Meta, LinkedIn, and Google Ads. The ideal candidate should have hands-on experience managing advertising budgets, driving lead generation, analyzing campaign performance, and improving ROI through continuous optimization.

Key Responsibilities

- Plan, launch, and manage paid advertising campaigns across Meta Ads, LinkedIn Campaign Manager, and Google Ads, with primary ownership of Meta campaigns.

- Execute multiple campaign formats, including Lead Generation, Conversion, Retargeting, Carousel, Video, Document Ads, Search, Performance Max, and Display campaigns.

- Manage advertising budgets, monitor daily campaign performance, and optimize bids, audiences, placements, creatives, and landing pages to improve CPL and conversion rates.

- Set up and monitor audience targeting, exclusions, tracking pixels, Conversion APIs, UTMs, and campaign measurement frameworks.

- Collaborate with designers and content teams to develop ad creatives and copy,



while conducting structured A/B testing across hooks, visuals, offers, and CTAs.

- Prepare weekly and monthly performance reports using Excel, Google Sheets, and PowerPoint, tracking key metrics such as CPM, CTR, CPC, CPL, conversion rates, and cost per qualified lead

Requirements

- Minimum 2+ years of hands-on experience in Performance Marketing, Paid Advertising, and campaign management.

- Strong expertise in Meta Ads Manager, with working knowledge of LinkedIn Campaign Manager and Google Ads.

- Proven experience managing advertising budgets, executing multiple campaign formats, and optimizing campaigns based on performance metrics.

- Proficiency in Excel/Google Sheets, including Pivot Tables, Lookups, and Charts, along with the ability to create detailed PowerPoint performance reports

- Ability to independently create ad copies and creatives using tools such as Canva, Photoshop, or AI-powered creative tools, with robust analytical and creative problem-solving skills.

📌 Performance Marketing Executive (Delhi)
🏢 talent photon
📍 Delhi