13 Nov
|
spacetrans media
|
Gurugram
13 Nov
spacetrans media
Gurugram
About the Role
SpaceTrans Media is hiring a Performance Marketing Executive with proven experience in real estate lead generation using Meta Ads and Google Ads .
We are looking for a performance-driven professional who can independently manage paid advertising campaigns, generate high-quality real estate leads, and optimize campaigns to drive qualified inquiries and confirmed site visits .
The ideal candidate should understand real estate buyer audiences, lead quality optimization, and how to turn advertising campaigns into measurable site visit opportunities.
Key Responsibilities
- Plan, launch, manage, and optimize paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
- Execute lead generation campaigns for residential and commercial real estate projects.
- Optimize campaigns to generate qualified leads, increase site visit bookings, and reduce the cost per qualified lead and cost per site visit.
- Continuously improve lead quality through audience targeting, campaign restructuring, creative testing, and lead qualification strategies.
- Monitor key performance metrics, including Cost Per Lead (CPL), Cost Per Qualified Lead (CPQL), site visit bookings, and lead-to-site-visit conversion rates.
- Conduct audience research, competitor analysis, A/B testing, and retargeting.
- Manage advertising budgets efficiently to maximize qualified lead volume and site visit opportunities.
- Analyze lead quality and conversion feedback from sales teams to improve campaign targeting and performance.
- Monitor campaign results using Meta Ads Manager, Google Ads, and Google Analytics.
- Coordinate with creative and content teams to develop high-performing ad creatives.
- Prepare regular performance reports and implement data-driven improvements.
Required Skills & Qualifications
- 1–3 years of relevant performance marketing experience.
- Mandatory hands-on experience in real estate lead generation campaigns.
- Strong proficiency in Meta Ads Manager and Google Ads.
- Proven experience generating qualified real estate leads and optimizing campaigns for site visit conversions.
- Practical knowledge of audience targeting, retargeting, campaign scaling, and budget optimization.
- Positive understanding of Google Analytics, Google Tag Manager, and conversion tracking.
- Ability to analyze campaign performance and optimize for lead quality rather than just lead volume.
- Understanding of real estate buyer intent, lead qualification, and the lead-to-site-visit funnel.
- Strong analytical, communication, and problem-solving skills.
- Experience handling multiple campaigns and advertising budgets.
Compensation & Work Location
- CTC: Up to ₹6 LPA, depending on relevant experience, skills, and interview performance.
- Location: Gurugram, Haryana.
- Work Mode: Strictly Work From Office.
- Employment Type: Full-Time.
📌 Performance Marketing Executive – Real Estate (Gurugram)
🏢 spacetrans media
📍 Gurugram