About the Opportunity A fast-growing performance marketing agency in India, we help brands scale through data-driven paid media campaigns across Meta, Google, and emerging platforms. Our team thrives on turning analytics into ROI, optimizing funnels in real-time, and running agile experiments that drive growth—for startups and enterprise clients alike.
Role & Responsibilities
- Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, and programmatic platforms to hit KPIs like ROAS, CAC, and conversion rate.
- Analyze campaign performance using GA4, Meta Ads Manager, and third-party tools to uncover trends, allocate budgets, and recommend scaling levers.
- Build and test landing pages, ad creatives, and audience segments using data to drive higher CTR and lower CPA.
- Collaborate with creative and copywriting teams to align messaging with funnel performance goals and A/B test variations.
- Monitor and report KPIs weekly—present actionable insights to clients and internal stakeholders with clear recommendations.
- Stay ahead of platform algorithm changes and testing current channels (TikTok, Snapchat, YouTube Ads) to expand client reach.
- Work with high-growth startups and global brands—your campaigns move the needle.
- Learning stipend certification support for Meta & Google Ads certifications.
- Transparent performance culture—your results directly impact your growth and rewards.