Job Title: Performance Marketing Executive

Company: Fieldglobal Market Research Pvt Ltd

Job Type: Full time

Experience: 1–3 Years

Salary: As per industry standards / Based on experience

Location: Malad West, Mumbai, Maharashtra

Work Mode: Work from Office

Job Overview

We are looking for a result-driven and analytical Performance Marketing Executive to join our marketing team. The ideal candidate should have hands-on experience in planning, executing, monitoring, and optimizing digital advertising campaigns across multiple platforms.

The candidate will be responsible for driving quality leads, improving campaign performance, managing advertising budgets, and maximizing ROI through data-driven marketing strategies.

Key Responsibilities

- Plan, execute, and manage paid digital marketing campaigns across Google Ads, Meta Ads (Facebook and Instagram), LinkedIn Ads, and other advertising platforms.
- Develop and implement performance marketing strategies to generate quality leads and improve conversions.
- Monitor campaign performance, advertising budgets, cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS).
- Conduct keyword research, audience targeting, competitor analysis, and market research.
- Create and optimize advertising campaigns, including ad copies, creatives, landing pages, and audience segments.
- Perform A/B testing to improve campaign effectiveness and conversion rates.
- Analyze campaign data using Google Analytics 4 (GA4), Google Tag Manager, and platform-specific analytics tools.
- Identify underperforming campaigns and implement corrective measures to improve results.
- Coordinate with the content, design, and sales teams to ensure effective campaign execution.
- Prepare regular performance reports, track KPIs, and provide actionable insights.
- Stay updated with the latest digital advertising trends, tools,



and platform updates.

Required Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field (preferred).
- 1–3 years of experience in Performance Marketing or Digital Marketing.
- Hands-on knowledge of Google Ads, Meta Ads Manager, and LinkedIn Ads.
- Understanding of SEO, SEM, PPC, lead generation, and conversion optimization.
- Knowledge of Google Analytics 4 (GA4) and Google Tag Manager.
- Strong analytical and data interpretation skills.
- Proficiency in MS Excel and Google Sheets.
- Ability to manage advertising budgets and optimize campaigns based on performance metrics.
- Good communication, coordination, and problem-solving skills.
- Ability to manage multiple campaigns and meet deadlines.

Preferred Skills
- Experience in B2B lead generation and digital advertising campaigns.
- Knowledge of conversion tracking, remarketing, and retargeting strategies.
- Familiarity with landing page optimization and marketing funnels.
- Understanding of CRM integration and lead tracking.
- Knowledge of marketing automation tools.
- Experience in managing campaigns with measurable ROI and lead acquisition targets.

Key Performance Indicators (KPIs)
- Quality lead generation and conversion rates.
- Cost Per Lead (CPL) and Cost Per Acquisition (CPA).
- Return on Ad Spend (ROAS).
- Campaign engagement and performance.
- Advertising budget utilization and optimization.

What We Offer
- Opportunity to work on diverse digital marketing campaigns.
- Exposure to performance-driven marketing strategies and tools.
- Professional development and learning opportunities.
- Collaborative and growth-oriented work environment.

Join our team and drive measurable business growth through data-driven performance marketing! Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits

- Paid sick time

Work Location: In person

📌 Performance Marketing Executive (Malad)
🏢 FieldGlobal Market Research
📍 Malad