Company Description Oorjaa is a design studio that creates sustainable lamps for retail and custom lighting solutions for commissioned spaces and projects. Originating from Bengaluru’s first handmade paper studio founded in 1998 by Jenny Pinto, the studio has a long-standing legacy in handcrafted, eco-conscious design. In partnership with Radeesh Shetty of The Purple Turtles, Oorjaa focuses on combining waste and natural fiber to produce aesthetic, functional lighting.

The team is driven by a commitment to sustainability, craftsmanship, and an ethos of living lightly, offering talent the opportunity to work at the intersection of design, environment, and innovation.

Role Description The Performance Marketing Manager will be responsible for planning, executing, and optimizing digital marketing campaigns to drive brand awareness, customer acquisition, and online sales for Oorjaa’s lighting products and projects. This full-time, on-site role in Bengaluru includes managing paid media channels (such as search, social, and display), overseeing campaign budgets, and analyzing performance data to improve return on investment. The role involves collaborating closely with the design, sales, and content teams to align marketing initiatives with brand positioning and seasonal collections.

Daily responsibilities include setting up and tracking campaigns, A/B testing creatives and landing pages, refining audience targeting,



and reporting on key metrics to stakeholders.

The Performance Marketing

Manager will also explore new marketing opportunities and tools to strengthen Oorjaa’s digital presence and customer engagement.

Qualifications

- Strong skills in performance marketing, including managing paid search, paid social, and display campaigns, with a focus on optimization and ROI.
- Proficiency with analytics and marketing tools (e.g., Google Analytics, Google Ads, Meta Ads Manager, marketing dashboards) and experience interpreting data for decision-making.
- Experience in digital marketing strategy, campaign planning, and audience segmentation, ideally in design, lifestyle, or consumer brands.
- Ability to collaborate with creative and content teams, providing input on ad creatives, landing pages, and customer journeys.
- Excellent written and verbal communication skills, with strong attention to detail and the ability to present insights clearly.
- Comfort working on-site in Bengaluru and partnering cross-functionally in a fast-paced, design-led setting.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in digital or performance marketing are a plus.
- Prior experience in sustainable brands or premium design products is an advantage, along with a genuine interest in design and environmental responsibility.

📌 Performance Marketer (Bengaluru)
🏢 The Purple Turtles
📍 Bengaluru