Company Description Wings Marketing and Finance is a growing organization focused on delivering data-driven marketing solutions and practical financial insights to help businesses scale. The company combines performance marketing expertise with financial acumen to design campaigns that are both impactful and sustainable. Team members collaborate closely with clients to understand their commercial goals and translate them into measurable marketing outcomes.

The work environment encourages experimentation, continuous learning, and a strong emphasis on tangible results. Professionals joining Wings Marketing and Finance can expect exposure to diverse industries and the prospect to contribute directly to business growth.

Role Description The Performance Marketer and Meta Ads Specialist will plan, execute, and optimize paid advertising campaigns across Meta platforms (Facebook, Instagram) to drive measurable growth in leads, sales, and brand awareness. This full-time, on-site role in the Greater Kolkata Area involves managing campaign structures, setting up ad sets, defining audiences, and selecting creative formats aligned with campaign objectives. The specialist will monitor performance metrics daily, conduct A/B tests, adjust bids and budgets, and refine targeting to improve ROI.

Responsibilities include collaborating with creative and content teams on ad copy and visual assets, ensuring tracking is properly configured through pixels and events,



and preparing regular performance reports and insights for internal stakeholders and clients. The role also involves staying updated with platform changes, industry best practices, and competitor activity to recommend new strategies and opportunities.

Qualifications

- Strong skills in performance marketing on Meta platforms (Facebook and Instagram), including campaign setup, audience targeting, budgeting, and optimization.
- Proficiency in analytics and reporting tools, with the ability to interpret data, track KPIs, and make data-driven decisions to improve campaign performance.
- Experience collaborating on ad creatives, including clear, persuasive copywriting and effective use of visual assets tailored to different audience segments.
- Solid understanding of digital marketing fundamentals, including funnels, conversion tracking, remarketing, and attribution models.
- Ability to work on-site in the Greater Kolkata Area, manage multiple campaigns simultaneously, and meet deadlines in a rapid-paced environment.
- Excellent communication skills, stakeholder management capabilities, and a structured approach to documenting strategies and results.
- Bachelor’s degree in Marketing, Business, Finance, or a related field, or equivalent practical experience in performance marketing.
- Prior experience in finance-related or e-commerce sectors, and familiarity with Google Ads or other paid platforms, is an advantage.

📌 Performance Marketer And Meta Ads Specialist (Kolkata)
🏢 Wings Hiring
📍 Kolkata