13 Nov
|
EAX Media
|
Thane
Company Description EAX Media operates as a Fractional CMO and analytics-driven marketing partner, turning data into exact action and sustained growth for clients. The team focuses on evidence-based decision-making, using in-depth analysis and optimization rather than guesswork. Through integrated brand strategy and digital marketing, EAX Media is dedicated to unlocking hidden profit, maximizing ROI, and supporting scalable growth.
The company is driven by a performance-first culture that aims to help clients become leaders in their markets.
Role Description This is a full-time, on-site Paid Ads Specialist role based in Thane.
The Paid Ads
Specialist will plan, launch, and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, and other relevant digital channels. Day-to-day responsibilities include conducting audience and keyword research, setting up ad groups and creatives, monitoring campaign performance, and adjusting bids and targeting to meet client goals. The role involves tracking key metrics, preparing performance reports, collaborating with the strategy and creative teams, and ensuring campaigns align with overall brand and growth objectives.
The specialist will also stay current on platform updates and best practices to continuously improve campaign efficiency and ROI.
Qualifications
- Strong skills in paid media management, including Google Ads, Meta Ads, and other major ad platforms.
- Ability to perform data analysis, interpret performance metrics, and use analytics tools to optimize campaigns.
- Experience in digital marketing strategy, audience segmentation, and funnel-based campaign planning.
- Familiarity with A/B testing, conversion rate optimization, and tracking implementation (e.g., pixels, tags).
- Proficiency with spreadsheets and reporting tools to present clear, actionable campaign insights.
- Excellent written and verbal communication skills for collaborating with internal teams and clients.
- Strong attention to detail, time management, and ability to handle multiple campaigns concurrently.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
- Prior experience in performance marketing or agency environments is highly beneficial.
📌 Paid Ads Specialist (Thane)
🏢 EAX Media
📍 Thane