About the Role

Zonka Feedback is a customer feedback and CX intelligence platform. Were building paid acquisition into a primary demand channel across Google Ads and LinkedIn Ads, and were looking for someone to own it end to end.

Youll plan, launch, and scale our paid campaigns, manage budget across both platforms, and turn performance data into decisions. If you know how paid search and paid social actually drive B2B SaaS pipeline, and can prove it, this role gives you the whole channel to run.

What youll do

- Generate qualified leads through paid channels. Own Google Ads and LinkedIn Ads end to end. Youll be measured on pipeline contribution, not clicks or impressions.
- Run Google Ads. Build and manage search campaigns: keyword research, match type strategy, negative keywords, ad copy, and landing page alignment. Expand into competitor, high-intent, and remarketing campaigns.
- Run LinkedIn Ads. Plan, launch, and optimize campaigns: audience building, account and job-title targeting, creative testing, and driving down cost per qualified lead.
- Manage budget and allocation. Decide where each dollar works hardest across platforms, campaigns, and funnel stages, and shift spend based on results.
- Test relentlessly. Run structured experiments on audiences, ad creative, offers, and landing pages,



and document what you learn.
- Own tracking and reporting. Make sure conversion tracking, UTMs, and CRM attribution are accurate. Report on CAC, cost per qualified lead, and pipeline contribution, and adjust based on the numbers, not hunches.
- Work across teams. Partner with content, design, and sales to make sure paid leads turn into real opportunities.

What we’re looking for

- 2-4 years running paid acquisition for B2B SaaS
- Hands-on Google Ads experience: you’ve built and scaled search campaigns, managed keywords and bidding, and optimized to a cost-per-lead or CAC target
- Hands-on LinkedIn Ads Manager experience: you’ve built audiences, tested creative, and optimized for qualified leads, not just form fills
- Proven results you can walk us through (campaigns you’ve run, budgets you’ve managed, and the pipeline impact)
- Comfort with analytics and attribution: GA4, conversion tracking, UTMs, and CRM data (HubSpot or similar)
- A test-and-learn mindset, with the judgment to know when to scale a winner and when to cut a loser

Nice to have Skills

- Experience promoting webinars or gated content through paid channels
- Familiarity with landing page tools and CRO

📌 Paid Marketing Specialist (Gurugram)
🏢 Zonka Feedback
📍 Gurugram