Conduct keyword research, optimize website pages and meta tags, and build organic search traffic.
- Paid Advertising (PPC / SEM): Plan, launch, and manage paid campaigns on platforms like Google Ads, Meta (Facebook/Instagram), and LinkedIn Ads.
- Social Media Management: Maintain active company profiles, schedule content calendars, engage with followers, and track platform analytics.
- Email Marketing &
- Automation:
Design email newsletters, set up segmentation and A/B testing, and manage nurture workflows using tools like HubSpot or Mailchimp.
- Analytics &
- Performance Tracking:
Monitor KPIs (click-through rates, bounce rates, conversion rates, and ROI) using Google Analytics and Search Console to report insights and optimize campaigns.
- Market &
- Competitor Research:
Analyze industry trends, competitor positioning, and customer journeys to adjust marketing tactics