Job highlights

- Analytical Mindset: While the work is offline,the thinking must be data-driven
- You must understand how offline activities impact the digital funnel
- Experience (Mandatory): 3 6 years

About the Company Hoora is a full-stack vehicle care platform built to simplify how India maintains and manages its cars and bikes. Positioned as India s #1 Car & Bike Care App, Hoora brings every essential automotive need into one seamless ecosystem. From doorstep car and bike wash to end-to-end service, insurance support, challan management, and a curated marketplace for products and accessories, Hoora functions as a complete 360 vehicle companion. Powered by technology, on-demand logistics, and trained professionals, the platform replaces fragmented automotive experiences with one integrated solution.

Hoora s mission is easy: make vehicle ownership effortless, accessible, and reliable, whether it s routine cleaning, urgent servicing, compliance needs, or upgrading your ride.

Job Mission

Your mission is to make Hoora a household name in Nagpur. You will own the brand s physical presence, driving customer acquisition through high-impact ground activations, BTL (Below-The-Line) activities, and strategic local partnerships. You are responsible for turning visibility into service bookings.

Key Responsibilities

1. Ground Activations & BTL Strategy

- Society & Corporate Tie-ups: Plan and execute weekend service camps in residential societies, tech parks, and corporate hubs to drive immediate sign-ups.
- Events & Malls: Organize and manage stalls/displays in high-footfall areas like malls and petrol pumps to demonstrate Hoora s value proposition.
- Collateral Management: Oversee the design, printing, and distribution of physical assets flyers, banners, standees, and doorstep hangers.

2.



Strategic Partnerships & Alliances

- Local Ecosystem: Build relationships with local car dealerships, multi-brand garages, insurance agents, and spare-parts retailers for cross-promotional activities.
- Vendor Management: Identify and manage high-quality printers, fabricators, and event agencies to ensure timely execution within budget.

3. Brand Visibility & Standardization

- Fleet Branding: Ensure every Hoora service vehicle and personnel on the road acts as a mobile billboard, maintaining strict brand hygiene.
- Visual Merchandising: Own the branding at physical touchpoints and partner outlets to ensure a premium look and feel.

4. ROI & Performance Tracking

- Lead Tracking: Implement mechanisms (QR codes, unique promo codes) to track the ROI of every offline activity.
- Data Reporting: Provide weekly reports to the Founder on lead generation costs (CAC) from offline channels versus online performance.

Ideal Candidate Profile

Ideal Candidate Profile

- Experience (Mandatory): 3 6 years in Offline Marketing or Field Sales, ideally within Automotive, FMCG, Telecom, or On-demand Services (Uber, Zomato, etc.) .
- Local Expertise: Deep understanding of Nagpur s geography, demographics, and high-traction zones.
- Hustle & Ownership: A feet-on-the-street mindset. You are comfortable being on the field 70% of the time to ensure campaigns are executed perfectly.
- Negotiation Skills: Ability to negotiate with vendors and secure prime spots in societies/malls at the best possible rates.
- Analytical Mindset: While the work is offline, the thinking must be data-driven. You must understand how offline activities impact the digital funnel.
- Communication: Fluent in Hindi and Marathi to effectively communicate with local vendors, promoters, and customers.

📌 Offline Marketing Manager (Nagpur)
🏢 Hoora Technologies
📍 Nagpur