Marketing Manager – Real Estate (Property Development)

Industry: Real Estate / Property Development

Department: Marketing & Sales

Experience: 5–8 Years

Employment Type: Full-Time

Job Summary

We are looking for a dynamic and result-oriented Marketing Manager to lead and execute marketing strategies for our real estate projects. The ideal candidate should have strong experience in real estate marketing, digital campaigns, brand development, lead generation, and promotional activities.

The candidate will be responsible for developing marketing plans, driving brand visibility, generating quality leads, and supporting the sales team in achieving business targets.

Key Responsibilities

- Develop and execute comprehensive marketing strategies for real estate projects.
- Plan and manage digital marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other relevant platforms.
- Drive lead generation initiatives and ensure a consistent flow of quality prospects.
- Plan and execute social media marketing, content marketing, and brand awareness campaigns.
- Coordinate with graphic designers, content creators, digital marketing agencies, and advertising vendors.
- Oversee the development of marketing collaterals, brochures, project presentations, hoardings, banners, and promotional materials.
- Plan and execute property launches, exhibitions, promotional events, and customer engagement activities.
- Analyse campaign performance, marketing expenditure, lead quality, and conversion rates.




- Work closely with the sales team to develop effective marketing strategies and achieve sales targets.
- Conduct market research, competitor analysis, and identify emerging real estate market trends.
- Manage marketing budgets and ensure optimum utilisation of resources.
- Maintain consistent brand positioning and communication across all marketing channels.

Required Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5–8 years of relevant experience in marketing, preferably in the real estate industry.
- Strong knowledge of digital marketing platforms, including Google Ads and Meta Ads.
- Experience in real estate project promotions, property marketing, and lead generation.
- Excellent communication, negotiation, and interpersonal skills.
- Solid analytical, strategic planning, and decision-making abilities.
- Ability to manage multiple projects and marketing activities simultaneously.
- Proficiency in MS Office and marketing analytics tools.

Preferred Candidate Profile
- Experience in residential layouts, villa plots, gated communities, or property development projects will be an added advantage.
- Ability to develop innovative marketing campaigns and creative promotional strategies.
- Strong coordination and team management capabilities.
- Target-oriented with a strong focus on lead generation, brand growth, and business results.

Job Type: Full-time Pay: ₹35,000.00 per month

Experience

- marketing: 5 years (Required)

Language:
- Tamil (Required)

Work Location: In person

📌 Marketing & Sales Manager - Real Estate (Tiruppur)
🏢 KRC HOUSING u0026 INFRASTRUCTURE
📍 Tiruppur