Job highlights

- Experience in marketing collateral development, digital marketing, SEO, CRM tools, and knowledge of fluoropolymer/steel-lined products and standards

- Build brand, generate leads via digital channels, market research, coordinate exhibitions, manage CRM and social media presence

Primary Accountability To build the brand and generate qualified leads and business opportunities in India and overseas, through standardised marketing, market intelligence, digital channels, dealer development and measurable reporting.

Key Responsibility Areas (KRAs)

- Design and develop marketing collateral brochures, one-pagers, emailers, flyers, product data sheets and presentations

- Prepare EXIM, resin, customer and competitor reports; identify new markets, industries and business opportunities in India and overseas

- Engage potential customers through email campaigns, newsletters and other marketing activities

- Manage brand building, brand awareness and standardisation of all brand-related activities

- Generate leads through e-commerce platforms, digital marketing campaigns and other relevant channels using the latest tools and technologies

- Coordinate website updates, SEO, case studies and technical product information to improve online presence and lead generation

- Coordinate with Development, R&D;, Technical and Sales teams to obtain product information and develop relevant marketing material

- Ensure standardisation of presentations, office stationery, hoardings, banners, stickers and other marketing material

- Plan and coordinate participation in domestic and international exhibitions,



trade shows and seminars, including product displays and follow-up with potential customers

- Identify and coordinate the appointment of dealers for steel-lined and other assigned products in domestic and international markets

- Identify potential overseas markets, customers and business partners; support global marketing activities

- Use CRM tools to maintain customer data, track leads, manage follow-ups and monitor lead conversion

- Maintain DuFlon’s presence on LinkedIn, Instagram and other relevant platforms for brand awareness and lead generation

- Track applicable Indian and international regulations, product standards and certification requirements relevant to DuFlon products

- Coordinate with all relevant departments and senior management on marketing plans, upcoming projects and implementation

Skills Required

Functional

- Marketing collateral development and brand standardisation for industrial products

- Digital marketing, SEO, social media and e-commerce lead generation

- CRM tools, lead management and marketing analytics

- Market research – EXIM, resin, customer and competitor analysis

- Understanding of fluoropolymer / steel-lined products and applicable standards and certifications

- Exhibition and event planning; marketing performance reporting

Behavioral

- Solid communication, presentation and storytelling skills

- Analytical, research-oriented and data-driven mindset

- Effective cross-functional collaboration with Technical, R&D;, Development and Sales teams

- Creativity with attention to brand consistency and detail

📌 Marketing Manager (Mumbai)
🏢 Talent Corner HR Services
📍 Mumbai