– Manager, CRM & Lifecycle Marketing

Experience: 4–6 Years

Designation: Manager

Function: Digital Marketing / Growth Marketing

Industry Preference: BFSI, Fintech, EdTech, Healthcare or Eldercare

Location: Noida

About the Role

We are looking for a data-driven and customer-centric Manager – CRM & Lifecycle Marketing to own and drive end-to-end customer engagement, lead nurturing, conversion and retention journeys across multiple consumer-facing business verticals.

The candidate will be responsible for designing and executing personalized, automated and performance-led CRM strategies across WhatsApp, email, SMS, RCS and other communication channels.

The role requires a strong understanding of customer lifecycle management, marketing automation, segmentation, lead nurturing, funnel optimization and conversion analytics. The ideal candidate should be able to connect marketing communication with business outcomes and leverage AI and automation to improve campaign efficiency and customer engagement.

Key Responsibilities

1. CRM Strategy & Customer Lifecycle Management

- Develop and execute CRM strategies across BFSI, EdTech, Healthcare and Eldercare verticals.
- Own the complete customer lifecycle, from lead acquisition and onboarding to conversion, engagement, retention, cross-sell and reactivation.
- Design customer journeys based on audience segments, intent, behavior and lifecycle stage.
- Build automated workflows for lead nurturing, follow-ups, abandoned applications, reminders and re-engagement.

2. Campaign Planning & Execution

- Plan, execute and optimise campaigns across:
- WhatsApp Business API
- Email marketing
- SMS campaigns
- RCS campaigns
- Push notifications and other relevant channels.
- Create campaign calendars, communication flows and audience-specific messaging.
- Execute trigger-based,



event-based and behaviour-based campaigns.
- Develop A/B testing strategies for subject lines, messaging, CTAs, timing and frequency.
- Ensure consistent brand communication across all customer touchpoints.

3. Lead Nurturing & Conversion Optimization

- Build structured lead nurturing journeys to improve lead-to-customer conversion.
- Work closely with performance marketing, sales and call-centre teams to improve lead follow-ups and conversion rates.
- Identify funnel drop-offs and implement automated communication to recover lost or inactive leads.
- Develop lead scoring and segmentation models based on customer intent and engagement.
- Track lead quality, response rates, application completion and final conversion.
- Improve customer engagement through personalised and timely communication.

4. Marketing Automation & Technology

- Manage and optimise CRM platforms, WhatsApp API platforms and marketing automation tools.
- Design automated customer journeys, workflows, triggers and integrations.
- Work with technology teams to integrate CRM platforms with websites, landing pages, lead forms and business systems.
- Ensure accurate lead capture, customer data mapping, deduplication and campaign attribution.
- Identify opportunities to leverage AI for customer segmentation, personalised communication, campaign optimisation and workflow automation.

6. Analytics & Performance Management

- Monitor campaign performance across delivery,



open, click, response and conversion rates.
- Track key metrics including CPL, lead-to-conversion ratio, customer acquisition cost, retention, repeat purchase and revenue contribution.
- Build CRM dashboards and periodic performance reports.
- Analyse customer behaviour and campaign data to identify opportunities for improvement.
- Optimise communication frequency, timing, channel mix and campaign ROI.
- Provide actionable insights to improve customer engagement and business performance.

Required Skills & Experience

- 4–6 years of hands-on experience in CRM, lifecycle marketing, customer engagement or marketing automation.
- Robust experience in WhatsApp Business API, email, SMS and RCS campaigns.
- Hands-on experience with CRM platforms and marketing automation tools.
- Good understanding of customer lifecycle management, segmentation, lead nurturing and retention marketing.
- Experience designing automated workflows and multi-channel customer journeys.
- Strong understanding of lead generation, sales funnels and conversion optimisation.
- Experience with campaign analytics, reporting, A/B testing and performance measurement.
- Ability to coordinate with performance marketing, sales, product and technology teams.
- Strong analytical, communication and problem-solving skills.

Preferred Tools & Platforms

- CRM: HubSpot, Salesforce, Zoho or similar platforms.
- WhatsApp: Gallabox, Interakt, Gupshup or other WhatsApp Business API platforms.
- Marketing Automation: MoEngage, WebEngage, CleverTap or similar tools.
- Analytics: GA4, Looker Studio and Excel/Google Sheets.
- AI & Automation: ChatGPT and workflow automation tools such as n8n or Make.

Experience with any equivalent platforms is acceptable.

📌 Marketing Manager (Noida)
🏢 Netambit
📍 Noida