Role & responsibilities

1. Field Marketing & Community Outreach (BTL)

- Plan, organize, and execute free eye-screening camps in collaboration with residential societies, community centers, schools, and local clubs.
- Manage end-to-end logistics for eye camps, ensuring high patient turnout and smooth on-site coordination.
- Actively track and follow up on camp attendees to convert them into hospital OPD/IPD patients (e.g., for cataract or refractive surgeries).

2. Referral & Corporate Tie-ups

- Build and maintain solid referral networks with local optical shops, general practitioners, pediatricians, and smaller clinics.
- Pitch and secure corporate tie-ups and empanelment with local businesses, factories, and insurance providers for employee eye wellness packages.
- Regular field visits to empanelled doctors and partners to sustain referral volumes.

3. Brand Awareness & Digital Execution

- Oversee the distribution of marketing collateral (brochures, standees, leaflets) within the hospital and target local areas.
- Manage local digital touchpoints, including patient review collection, maintaining the Google Business Profile, and supporting local social media activities.




- Coordinate with the medical and surgical teams to promote specific eye care services (e.g., LASIK, Glaucoma awareness, Diabetic Retinopathy).

4. Market Intelligence & Reporting

- Track daily, weekly, and monthly conversion metrics from camps and referrals.
- Monitor competitor marketing strategies, pricing models, and public packages.
- Provide feedback to the hospital management team to improve patient onboarding and service quality

Preferred candidate profile

- Education: Graduate in any discipline (BBA, MBA, or Post Graduate Diploma in Marketing/Hospital Administration is a major plus).
- Experience: 1 to 5 years of field sales or marketing experience, preferably within a healthcare setup (hospitals, diagnostic chains, pharma, or medical devices).
- Travel: Must possess a valid driving license and a two-wheeler for regular field visits/camp operations.

- Skills:
- Strong interpersonal and negotiation skills to handle community leaders and medical professionals.
- Fluency in English and the local regional language is critical.
- Result-oriented with a proven track record of meeting lead generation/footfall targets

📌 Marketing Manager (Madurai)
🏢 ASG Eye Hospital
📍 Madurai