Job highlights

- Bachelor s or master s degree in marketing,Business Administration,or related field . Strong expertise in B2B and B2C marketing strategies .
- Manage marketing budgets and allocate resources for maximum impact. Drive cross-functional collaboration between marketing,sales,product,and leadership teams
- Required Skills

About Metayb Metayb is a digital transformation company on a mission to transform seamlessly by empowering organisations to navigate the vast landscape of the digital-first era. We have grown into a close-knit family of 500+ employees, each possessing rich field expertise. Metayb focuses on fostering seamless customer experiences, enhancing operational efficiency & deriving actionable insights.

By harnessing the power of emerging tech Metayb aims to be the unparalleled choice for global customers, delivering strategic goals effectively within a digital first ecosystem of value creation. Our key areas of expertise lie in Digital Transformation, Data Science, SAP Implementation, Workflow Automation, Dashboarding, Visualization, Finance and Supply Chain services. We strongly aspire to venture into IOT, AI/ML & Virtual Reality.

Metayb endeavours to be best-in class across digital solutions, infrastructure, and product engineering.

Role Overview

We are seeking a strategic and execution-driven Lead Marketing Professional with 10+ years of experience to drive marketing initiatives for our IT Services and Digital Transformation business. The ideal candidate should bring experience across FMCG/CPG or Retail industries along with exposure to IT, SaaS, or PaaS environments, enabling a strong understanding of both consumer-driven and technology-led markets.

In this role, the candidate will be responsible for developing and executing marketing strategies that position our IT services, digital solutions, and technology offerings effectively in global markets. This includes brand strategy, demand generation, digital marketing, and solution marketing to support business growth.

The role involves close collaboration with sales, product, delivery, and leadership teams, while also leading and mentoring the marketing team to drive effective campaign execution, market insights, and measurable marketing impact.

Key Responsibilities Marketing Strategy & Growth

- Develop and execute comprehensive marketing strategies aligned with business growth objectives
- Drive brand awareness, demand generation,



and customer acquisition initiatives
- Identify new market opportunities across enterprise, mid-market, and global markets
- Build go-to-market (GTM) strategies for new products, services, and industry solutions
- Align marketing initiatives with revenue targets and sales pipeline growth

Brand Positioning & Product Marketing
- Define and strengthen brand positioning across digital transformation and technology solutions
- Develop clear messaging and value propositions for SaaS/PaaS platforms and enterprise solutions
- Lead product marketing initiatives including launch campaigns, positioning frameworks, and competitive analysis
- Develop sales enablement materials including pitch decks, case studies, whitepapers, and solution collateral
- Ensure consistent brand identity across all marketing channels and communication

Demand Generation & Digital Marketing
- Drive multi-channel marketing campaigns across SEO, SEM, paid media, social media, email marketing, and marketing automation
- Design and execute lead generation and account-based marketing (ABM) strategies
- Optimize marketing funnel performance from awareness lead prospect revenue
- Leverage analytics and marketing tools to track campaign performance, ROI, and customer engagement
- Implement data-driven strategies to continuously improve conversion rates

Industry & Market Intelligence
- Conduct market research and competitive analysis across FMCG, CPG, Retail, and Technology sectors
- Identify emerging trends in digital transformation, SaaS platforms, and enterprise technology adoption
- Collaborate with product and sales teams to align offerings with evolving market needs
- Track customer insights and translate them into actionable marketing strategies

Partnerships, Events & Thought Leadership
- Develop strategic marketing initiatives with technology partners, ecosystem partners, and industry platforms
- Lead industry events, webinars, product launches, and digital campaigns




- Position the organization as a thought leader through content marketing, PR, and industry engagement
- Drive community engagement through conferences, forums, and digital platforms

Marketing Operations & Team Leadership
- Lead and mentor a marketing team across digital marketing, content, brand, and campaign management
- Implement marketing automation tools and CRM integration for campaign tracking and pipeline visibility
- Define marketing KPIs and build dashboards to measure performance and ROI
- Manage marketing budgets and allocate resources for maximum impact
- Drive cross-functional collaboration between marketing, sales, product, and leadership teams

Skills Required
- 10+ years of experience in Marketing, Brand Strategy, or Growth Marketing across FMCG/CPG, Retail, or Technology (SaaS/PaaS) industries
- Bachelor s or master s degree in marketing, Business Administration, or related field
- Strong expertise in B2B and B2C marketing strategies
- Experience with Digital Marketing, Performance Marketing, and Demand Generation
- Strong understanding of SaaS marketing funnels, product-led growth, and enterprise sales cycles
- Experience with Marketing Automation and CRM tools (HubSpot, Salesforce, Marketo, etc.)
- Strong analytical mindset with experience using marketing analytics and campaign performance metrics
- Excellent communication, storytelling, and brand positioning skills
- Proven team management and leadership capabilities, including the ability to lead, mentor, and develop marketing professionals while fostering a collaborative and high-performance culture
- Strong experience in cross-functional collaboration with sales, product, and leadership teams to drive marketing outcomes
- Strong understanding of content marketing, thought leadership, and GTM strategies
- Willingness to travel internationally when required for client engagements, partner collaborations, industry events, and strategic marketing initiatives

Disclaimer: The job title mentioned in this description is generic and intended for broad categorization purposes. The final designation will be determined based on the candidate s performance during the interview process, relevant experience, and alignment with the organizational hierarchy.

Required Skills

Market Research B2B engagement SEO tools (Google Search Console SEMrush Ahrefs) Search engine optimization (SEO) Email marketing platforms

📌 Marketing Lead (Chennai)
🏢 Metayb
📍 Chennai